Sojern, a leading marketing platform for the hospitality industry, is excited to introduce a fully managed email marketing service as part of its multichannel Commission offering.
This innovative solution empowers hoteliers to streamline their marketing efforts, drive direct bookings, foster guest loyalty, and reduce reliance on online travel agents (OTAs), all within a transparent pay-for-performance commission structure. Currently available in the UK and Canada, this service will soon expand to additional countries.
Email campaigns are an essential tool for hoteliers looking to connect with travellers and build lasting relationships, from the initial awareness stage to post-stay follow-ups.
The email marketing sector is projected to grow, reaching an expected revenue of £17.9 billion by 2027. However, many hoteliers face challenges in running effective email campaigns due to limited time, expertise, and budget.
With Sojern’s new service, hoteliers can easily execute high-performing email campaigns without needing in-house resources. This fully managed offering combines Sojern’s advanced Guest Marketing Suite with the skills of professional email designers and copywriters, ensuring smooth campaign creation, deployment, performance tracking, and measurement.
What sets Sojern’s email solution apart is its seamless integration with the hotel’s property management system (PMS). This connection unlocks valuable guest insights, enabling targeted email campaigns that drive engagement and increase direct bookings. Additionally, automated reconciliation simplifies operations, allowing hoteliers to prioritise enhancing the guest experience rather than getting bogged down by manual tasks.
“Today’s travellers desire personalised experiences, from their destination choices to their stays,” said Noreen Henry, Chief Revenue Officer at Sojern.
“With 90% of consumers expecting brands to anticipate their needs, hotels must offer the same level of personalisation. Sojern’s fully-managed email solution allows marketers to deliver timely, branded content that drives engagement, direct bookings, and customer loyalty, all without adding to their workload.”
As the hospitality landscape evolves, direct bookings are set to surpass OTA bookings by 2030, with an estimated £409 billion in direct digital bookings. Sojern’s email service enables hotels to tap into this trend, creating brand-aligned campaigns that engage past guests and encourage repeat stays. Investing in customised email marketing is essential, as repeat customers spend 67% more than new ones.
Nicole Williams, Principal/VP Sales & Marketing at Daryon Hotels International, stated, “Partnering with Sojern has been transformative. Their email campaigns have effectively reached our target audience, driving bookings with clear reporting and impressive results.”
Budget constraints often hinder hotel marketers from reaching potential travellers. Sojern’s pay-for-performance pricing model aligns costs with revenue, enabling hoteliers to join managed email campaigns by paying only for results. Additionally, Sojern’s multichannel approach ensures that all touchpoints work together to enhance conversions. With advanced attribution, hotels can engage travellers across channels, optimising marketing spend and maximising ROI.
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