Travel technology heavyweights, Sojern and Cloudbeds have unveiled a new partnership, combining their strengths to offer hoteliers a powerful blend of digital marketing and property management solutions. This alliance marks a significant move within the hotel technology landscape, aiming to simplify operations, boost direct bookings, and create more personalised guest experiences.
Sojern, known for its tailored digital marketing strategies for travel, and Cloudbeds, a leader in hospitality management software, will now provide an integrated solution that leverages both platforms’ capabilities. With Sojern’s performance-based advertising model, hotels only pay for bookings once the guest’s stay is complete, which makes it easier for hoteliers to manage budgets while increasing direct bookings.
For Baskar Manivannan, VP of Guest Engagement Platform at Sojern, this partnership reflects the company’s commitment to expanding its reach with meaningful collaborations. “Our goal has always been to create the most effective digital marketing and guest experience tools for the travel industry,” he shared. “Partnering with Cloudbeds is a natural fit, as it allows us to bring our customers the best in property management with the precision and depth of our travel-focused advertising.”
This integration brings added benefits to hoteliers managing multiple properties. With advanced customer segmentation and marketing capabilities, powered by Cloudbeds’ property management features and Sojern’s guest engagement tools, hotels can enhance loyalty and foster return visits.
Sebastien Leitner, VP of Partnerships at Cloudbeds, highlighted the joint effort to address core challenges for hoteliers today. “We’re combining our technology to offer a seamless, integrated solution,” he explained. “Hoteliers can now tap into demand-driven digital and social advertising with precision tracking, while our booking engine and Sojern’s tools provide a complete view of guest engagement across channels. This partnership is all about delivering personalised marketing and building loyalty.”
Together, Cloudbeds and Sojern are providing hotels with streamlined solutions that reach travellers across digital, social, and direct booking channels. As these two industry leaders continue to innovate, hoteliers can look forward to more tools that simplify their day-to-day operations, improve guest experiences, and drive lasting connections with travellers.
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