In a significant move for the hospitality tech sector, SHR, a leader in hotel technology solutions, has announced a strategic partnership with Host Hotel Systems. The collaboration aims to offer an all-in-one technology package to hotels in major tourist destinations, including Spain, Latin America, and Portugal, blending their respective strengths to drive growth and innovation in the industry.
This partnership represents a game-changer for hoteliers in these regions, as SHR will introduce Host’s Property Management System (PMS) and channel manager, while Host will recommend SHR’s suite of tools, including a Revenue Management System (RMS), Central Reservation System (CRS), Internet Booking Engine (IBE), and digital marketing tools. By combining their expertise, the two companies aim to simplify technology integration for hotels and eliminate the frustrations caused by disconnected systems.
The collaboration will make its debut at the Tourism Innovation Summit in Seville from October 23-25, marking the start of what both companies hope will be a major expansion into these tourism hotspots.
Luis Martins, Senior Director of Business Development at SHR, emphasised the importance of the partnership in solving a critical issue in the hospitality industry. “Many hoteliers are overwhelmed by the challenge of selecting technologies that work together seamlessly,” Martins said. “This partnership offers a fully integrated solution that covers everything from property management to guest personalisation and direct bookings. Hoteliers can make the leap to modern systems without the headache of fragmented tech stacks.”
João Freitas, Chief of Growth & Marketing at Host, echoed Martins’ enthusiasm, highlighting the potential impact on revenue and guest experience. “It’s an incredibly exciting time for the hospitality industry. The combination of our platform with SHR’s tools provides hoteliers with every digital advantage to drive more direct bookings, boost profitability, and deliver personalised guest experiences. Together, we’re giving operators the confidence to embrace the future of hotel technology.”
One of the standout features of this partnership is the ability to centralise operations, making hotel management more efficient and effective. With SHR and Host systems working in harmony, hoteliers will benefit from streamlined onboarding, customer support, and account management. Guest profiles will be enhanced, drawing on data from both platforms to provide a more personalised and memorable stay for travellers.
The integration of these platforms will also help revenue managers optimise their pricing strategies and better forecast demand. By leveraging historical data from Host’s PMS and segmentation insights from SHR’s CRM, hotels can refine their inventory management and improve revenue planning.
For many in the industry, the promise of a seamless tech solution is a welcome development. “Hoteliers no longer have to spend endless hours researching different technologies to find solutions that fit,” said Martins. “Our partnership with Host offers a turnkey solution that addresses every pain point in hotel management, from guest journeys to booking optimisation.”
As the hospitality industry continues to evolve, SHR and Host’s partnership sets the stage for a new era of innovation, making it easier for hotels to modernise and thrive in an increasingly competitive market.
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