Shiji, a global leader in hospitality technology, has introduced a major upgrade to its Single Guest Profile feature, designed to revolutionise the way hotels manage guest data. By centralising guest information across multiple systems and properties, Shiji aims to eliminate duplicate profiles and offer a more personalised, seamless experience for guests while improving operational efficiency for hotel staff.
Announced in Berlin on September 25, 2024, the enhanced Single Guest Profile is part of Shiji’s broader vision for its enterprise platform, which unifies guest data from systems such as property management (PMS), point of sale, dining, and activity platforms. Kevin King, CEO of Shiji International, underscored the feature’s significance: “The Single Guest Profile is a cornerstone of our platform. By centralising guest information across various systems, we’re able to offer a unified view of each guest, ensuring that their preferences and interactions are instantly available across the entire hotel network.”
Solving the Problem of Duplicate Profiles
One of the key challenges the new feature addresses is the industry-wide issue of duplicate profiles, which often disrupt service and create inefficiencies. With AI-driven profile management, Shiji’s system intelligently identifies and merges duplicate profiles, enabling hotels to maintain accurate guest records. “AI plays a key role in managing guest profiles,” King explained. “It helps hotels consolidate data, giving them a complete understanding of guest preferences and behaviours across their entire portfolio.”
A Personalised Experience Across Properties and Regions
The upgraded Single Guest Profile allows hotels to seamlessly share guest preferences, consumption patterns, and behavioural data across different properties within a hotel group, regardless of location. This not only enhances the guest experience but also streamlines operations, giving hotel staff a 360-degree view of each guest. “By reducing data silos, we’re enabling hotels to provide tailored service at every touchpoint,” King noted. “This opens up new opportunities for upselling, loyalty programs, and targeted marketing, ultimately boosting guest satisfaction and hotel revenue.”
Focus on Data Privacy and Security
Shiji’s commitment to data privacy and security is central to the design of the Single Guest Profile. Guest data is stored securely and complies with global privacy regulations, ensuring that both hotels and their guests have full control over how data is shared. “We are a security-first organisation,” King emphasised. “With this feature, hotels can confidently manage guest data while adhering to the strictest data privacy standards. It’s about trust, and we ensure that guest information is handled with the utmost care.”
Guest Empowerment and Seamless Integration
The Single Guest Profile also empowers guests by allowing them to control how their data is shared across properties, putting their preferences at the forefront of the experience. Additionally, the platform is designed with scalability in mind, functioning as a microservice within Shiji’s PMS and integrating easily with third-party systems that require guest data.
As the hospitality industry increasingly turns to technology for personalisation, Shiji’s enhanced Single Guest Profile is set to become a valuable tool for hotels looking to offer guests more tailored experiences while improving internal efficiency. King concluded: “With this feature, we’re demonstrating that technology can not only enhance guest personalisation but also simplify operations for hotels. It’s a win-win for everyone.”
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