SevenRooms, a leading hospitality CRM and operations platform, has entered a strategic partnership with the Curator Hotel & Resort Collection, a unique group of over 100 independent hotels and resorts across the U.S. Through this collaboration, Curator’s member hotels gain access to SevenRooms’ technology to enhance guest engagement and streamline operations-all while driving revenue growth and cost savings. The partnership makes SevenRooms a preferred vendor within Curator’s carefully selected technology stack, offering member hotels advanced options over traditional, one-size-fits-all solutions.
Through the SevenRooms platform, Curator members benefit from preferred pricing, enabling each hotel to tap into advanced guest data analytics, personalised marketing, and a fully integrated CRM system. This approach allows properties to build stronger guest relationships, increase repeat bookings, and optimise operations. SevenRooms’ CRM and marketing tools also power tailored campaigns across email, SMS, and other channels, leading to enhanced guest engagement and loyalty.
“Independent hotels face unique challenges in today’s competitive market,” said Joel Montaniel, CEO of SevenRooms. “Our partnership with Curator is designed to empower these properties to compete effectively and deliver personalised experiences at scale. By driving both revenue and profitability automatically, we’re equipping luxury resorts, boutique properties, and everything in between to build lasting relationships with their guests.”
The platform’s capacity to personalise every aspect of the guest journey, from reservations to dining experiences, has proven essential for Curator properties, including high-profile destinations like LaPlaya Beach & Golf Resort and 1 Hotel San Francisco. For such properties, SevenRooms is helping to drive dining traffic and increase profitability in food and beverage (F&B) outlets-just one example of how both large and boutique hotels can leverage the technology to enhance guest engagement and drive revenue.
“SevenRooms empowers hotel teams to elevate the guest experience,” said Brent Hayhurst, Vice President of Program Development at Curator. “The platform’s advanced data capabilities, marketing tools, and seamless integrations enable our members to engage guests on a more personalised level and foster lasting loyalty, all while maximising operational efficiency.”
Unlike reservation-only platforms, SevenRooms stands out for its comprehensive CRM and guest engagement tools, allowing hotels to capture and apply data throughout each stage of a guest’s stay. This data-driven approach enables Curator properties to offer guests one-of-a-kind experiences, building loyal connections and encouraging return visits.
For Kendall Hanson, Director of Operations at 1 Hotel San Francisco, SevenRooms offers a unique advantage. “Whether it’s booking a dining reservation or arranging a special experience, the data we capture through SevenRooms allows us to create meaningful, personalised interactions that keep guests coming back,” she said. “SevenRooms gives us the insights we need to deliver high-touch experiences that define our brand.”
With SevenRooms now part of Curator’s technology offerings, independent hotels can continue to deliver elevated guest experiences that stand out in an increasingly competitive market.
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