Sciative Solutions, a pioneer in AI-driven revenue optimisation, has introduced ZettaPrice, a cutting-edge Revenue Management System (RMS) designed specifically for the hospitality industry. The announcement marks a significant leap for hotels, villas, and homestays looking to optimise pricing strategies and maximise Revenue per Available Room (RevPAR).
Following a successful track record of delivering 15% to 40% growth across industries such as airlines, luxury coaches, and consumer retail, Sciative is now bringing its expertise to the hospitality sector. “The hospitality industry has transformed post-pandemic, with unpredictable booking trends becoming the norm,” said Dr. Anshu Jalora, Founder and Managing Director of Sciative Solutions. “ZettaPrice is our answer to these challenges. It blends AI-powered insights with human expertise to ensure hotels can stay agile, responsive, and profitable.”
Tackling Industry Challenges
Unlike traditional RMS tools, which are often costly or overly complex, ZettaPrice is tailored to meet the needs of small and mid-sized hotel chains. “Hotels today face sudden demand surges and an increasing need to deliver personalised guest experiences. We designed ZettaPrice to address these hurdles while keeping it accessible to a wide range of businesses,” Dr. Jalora explained.
Key Features of ZettaPrice:
At the heart of ZettaPrice lies AI-powered demand forecasting. By analysing historical sales, market trends, and customer behavior, the system offers precise demand predictions to refine pricing strategies. Other standout features include:
Real-Time Pricing Automation: Automatically adjusts room prices based on demand, with alerts via email or WhatsApp for unusual booking patterns.
Competitive Benchmarking: Monitors competitors in real time to keep pricing competitive.
Virtual Inventory Nesting: Optimises room inventory, offering premium rooms at base prices during low-demand periods.
Human-in-the-Loop Framework: Balances automation with human oversight, enabling managers to adjust strategies based on their goals.
“ZettaPrice handles the heavy lifting of daily pricing adjustments while empowering revenue managers to make strategic decisions,” said Vijeta Soni, Co-Founder and CEO of Sciative Solutions. “This balance allows hotels to stay ahead of market trends while retaining control over their revenue strategies.”
A Strategic Partner for Hoteliers
Research by Sciative, which engaged over 200 industry stakeholders, highlighted an urgent need for accessible, effective revenue management solutions. ZettaPrice was developed with this feedback in mind. Its simple, user-friendly interface enables even smaller properties to optimise their revenue in a challenging and unpredictable market.
“ZettaPrice is more than a tool; it’s a strategic partner that unlocks the full potential of data while streamlining operations,” Dr. Jalora said. “We’re proud to bring our proven expertise to the hotel industry and help hoteliers achieve sustainable growth.”
With its launch, ZettaPrice is set to redefine how hotels approach revenue management, offering a practical, innovative solution that empowers businesses to thrive in an ever-changing landscape.
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