In a move that aligns hotel operations with environmental responsibility, club brands ROBINSON and TUI MAGIC LIFE have introduced a digital opt-out service for room cleaning. This initiative, designed to conserve resources, invites guests to actively participate by choosing to skip daily room cleaning via the brands’ apps, contributing directly to sustainability efforts.
The early results from a brief pilot phase are already impressive. Across all participating ROBINSON and TUI MAGIC LIFE clubs, guests have cancelled more than 9,500 room cleaning services using the app, resulting in the conservation of approximately 191,000 litres of water and a significant reduction in detergent use. Each room cleaning saved contributes an average of 20 litres of water and 25 millilitres of detergent.
Since August 2024, the service has been rolled out to 36 of the 40 ROBINSON and TUI MAGIC LIFE clubs, with plans to integrate the remaining four by the end of the year. Bernd Mäser, Managing Director of both brands, highlights the importance of this initiative: “Our goal is not only to offer our guests a unique holiday experience but also to empower them to make conscious choices that conserve resources. With the digital opt-out service, we’re setting a meaningful precedent for the future and proving that comfort and sustainability can go hand in hand.”
This new service is more than just an eco-friendly initiative-it’s a seamless integration of technology and environmental stewardship. By giving guests the option to opt out of room cleaning, ROBINSON and TUI MAGIC LIFE are showing that even small, everyday decisions can have a big impact.
As the hospitality industry continues to explore sustainable practices, the digital opt-out service is a significant step forward in conserving resources while still delivering a premium guest experience.
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