Preferred Travel Group, the parent company of Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, and several other prominent brands, has reaffirmed its commitment to sustainable tourism with the development of a comprehensive Climate Action Plan (CAP). In partnership with the Travel Foundation, a leading international sustainable tourism organisation, this initiative follows the company’s signing of the Glasgow Declaration on Climate Action in Tourism, positioning Preferred Travel Group as a leader in the industry’s push for climate responsibility.
The CAP will outline the company’s strategy to halve carbon emissions by 2030 and achieve net-zero emissions before 2050. Preferred Travel Group aims to integrate climate action into every aspect of its operations and measure business success not only by profit but also by its environmental impact.
“At Preferred Travel Group, we are resolute in our dedication to harnessing the power of travel as a force for positive change,” said Lindsey Ueberroth, CEO of Preferred Travel Group. “Building upon our core ‘Believe in Travel’ ideology, we are stepping up our commitment by actively investing in climate action leadership. By prioritising climate action, we support efforts to build a more sustainable and resilient industry, contribute to protecting our planet’s natural and cultural heritage, and empower local communities to adapt and thrive in a rapidly changing world.”
As part of its initiative, Preferred Travel Group is actively engaging its employees across all departments. The company has established an executive Climate Steering Committee and a Climate Action Task Force made up of associate volunteers to ensure widespread collaboration. In the coming months, the company will launch all-associate climate action training sessions aimed at building climate literacy and driving meaningful change across the organisation.
The Travel Foundation’s CEO, Jeremy Sampson, praised the group’s efforts. “We’ve seen very few organisations across all of travel and tourism make such an extensive and integrated commitment to climate action as Preferred Travel Group. We’re proud to be their partner in this effort and are excited to see how their climate action plan is engaging all employees, no matter which team or level of leadership they serve on. PTG is setting an example for the industry, and we look forward to continuing this journey with them.”
To create the CAP, Preferred Travel Group worked with Ecollective, a carbon consultancy based in the UK, to establish a baseline of the company’s carbon emissions. This data will guide the development of targeted strategies to reduce emissions and achieve the group’s sustainability goals. The CAP will align with the five pathways of the Glasgow Declaration, ensuring that Preferred Travel Group’s climate action journey adheres to industry best practices and sets a benchmark for others to follow.
With a focus on long-term impact, the Climate Action Plan represents a key step in the company’s broader vision of sustainable tourism. As the company deepens its environmental commitments, it aims to inspire the travel sector to follow suit, encouraging more businesses to embrace sustainability as a core value.
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