Sabre Hospitality, a division of Sabre Corporation and a global leader in travel technology, has announced an expanded partnership with OUTRIGGER Resorts & Hotels. The luxury hotel group, renowned for its idyllic beachfront destinations, is rolling out Sabre’s cutting-edge SynXis Retailing solution across its entire portfolio, marking a significant step in its journey to offer bespoke guest experiences while maximising revenue opportunities.
The collaboration builds on OUTRIGGER’s early success with SynXis Retailing, initially implemented at two of its properties. Encouraged by the results, the brand is now introducing the platform to its remaining 12 resorts. Notably, OUTRIGGER has become the first major hotel chain to transition from the standard dynamic packaging functionality on the SynXis Booking Engine to the advanced features of SynXis Retailing. This upgrade promises to elevate the group’s ability to tailor offerings to guests’ preferences and enhance their overall booking journey.
Frank Trampert, Senior Vice President and Global Managing Director of Community Sales at Sabre Hospitality, expressed enthusiasm about the partnership. “We’re delighted to strengthen our collaboration with OUTRIGGER Resorts & Hotels as they embrace SynXis Retailing on a larger scale. This move underscores the transformative power of our retailing solutions in creating personalised, engaging guest experiences. OUTRIGGER’s commitment to innovation ensures they remain a step ahead in the competitive luxury hospitality market.”
By adopting SynXis Retailing, OUTRIGGER aims to reimagine the booking process. Guests will now enjoy a seamless experience where they can customise their stay with a variety of options, from curated services to unique hotel spaces and activities. Hotels that have adopted SynXis Retailing have reported impressive results, including a threefold increase in revenue, enhanced customer satisfaction, and a more streamlined booking process.
Josh Haddadi, Senior Digital Solutions Manager at OUTRIGGER Hospitality Group, highlighted the platform’s user-friendly design and potential. “We’re thrilled to upgrade to SynXis Retailing. It enables us to offer more than just a room stay-it allows guests to craft their dream holiday. The integration with our existing systems is seamless, making it easier to deliver exceptional experiences tailored to every individual.”
With a portfolio of 38 properties in breathtaking destinations across Hawaii, the Asia-Pacific region, and the Indian Ocean, OUTRIGGER has been a Sabre partner since 2017. This expanded collaboration reflects the hotel chain’s forward-thinking ethos and Sabre Hospitality’s commitment to equipping the industry with innovative tools that enhance both guest engagement and operational success.
This bold step positions OUTRIGGER as a leader in luxury hospitality, proving that the future of travel lies in personalisation and technological advancement.
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