Oracle has unveiled its latest enhancement for the OPERA Cloud Property Management System (PMS): the integration of Guest Engagement and Merchandising, powered by Nor1 PRIME. This innovative tool now delivers personalised offers, such as room upgrades and additional services, directly within OPERA Cloud’s reservation interface. Built-in AI drives these tailored recommendations, providing hotel staff with a seamless way to offer guests curated experiences from pre-arrival through check-in. The goal is a smoother, more personalised guest welcome, plus a boost in incremental revenue for hoteliers.
For properties like Outrigger Kāʻanapali Beach Resort, which has already started using the feature, the results have been impressive. Jeff Aldrich, Director of Revenue Strategy at Outrigger, shared that “OPERA Cloud has exceeded our expectations on both fronts-efficiency and guest satisfaction.” Aldrich noted that his team finds the platform more intuitive, with the upsell process now automated and integrated, resulting in shorter check-in times and a more effortless arrival experience for guests.
This AI-driven tool doesn’t just make check-ins faster-it also unlocks new revenue possibilities. The platform enables hotels to create personalised offers at every touchpoint, whether a guest books online, checks in, or receives messages during their stay. The system’s intuitive interface eliminates the need for staff to juggle multiple screens or applications, making it easier to deliver relevant offers in real time.
“Nor1 has long set the standard in upselling, helping hotels worldwide generate significant incremental revenue,” said Alex Alt, Oracle’s EVP and General Manager of Consumer Industries. “Now, as the first major vendor to integrate AI-powered guest engagement directly into the PMS, we’re helping our customers deepen personalisation without the hassle of switching platforms. This approach not only enhances guest loyalty but also drives higher RevPAR right at the check-in screen.”
With Nor1 PRIME in OPERA Cloud, Oracle continues to empower hotels with tools that foster seamless guest interactions, drive additional revenue, and help staff offer high-touch experiences in an efficient, intuitive way.
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