Minor Hotels, in partnership with Skift, has released a groundbreaking trend report titled “Asset Right: Rethinking the Balance Between Asset-Light and Heavy Strategies.” This insightful report offers hospitality leaders a forward-looking analysis of hotel asset management, providing actionable strategies for navigating the ever-evolving market landscape.
The report discusses the strengths and weaknesses of traditional asset-light and asset-heavy models while introducing a hybrid approach-termed “asset right.” This innovative strategy blends the best elements of both models, emphasising operational control, brand integrity, and scalability as key drivers for long-term success.
A Proven Strategy for Growth
Minor Hotels has long been a pioneer of the asset-right approach, with nearly 70% of its global portfolio of more than 560 properties either owned or leased. This balanced strategy has positioned the company as a leader in sustainable and strategic growth. With an ambitious target of expanding to 750 hotels by the end of 2026, Minor Hotels continues to leverage its asset-right philosophy to drive value creation across its portfolio.
“We’re pleased to collaborate with Skift on this study, which underscores Minor Hotels’ commitment to strategic innovation and sustainable growth,” says Dillip Rajakarier, CEO of Minor Hotels and Group CEO of Minor International. “Our asset-right strategy aligns with our core business philosophy of achieving long-term success through a balanced approach. By maintaining operational control in key areas while leveraging flexible models for expansion, we are able to drive agility, scalability, and value creation across our portfolio.”
Key Highlights of the Report
Strategies for Competitive Edge: Leveraging hotel asset management to stay ahead in a dynamic market.
Brand Consistency: Ensuring uniform brand delivery across franchise and management agreements.
Vertical Integration Benefits: Enhancing brand clarity and property value through ownership models.
Overcoming Growth Challenges: Addressing limitations of asset-light strategies reliant on new contracts.
Maximising Guest Satisfaction: Harnessing the advantages of asset-heavy models to boost property performance.
A Collaboration Rooted in Insight
Drawing from Minor Hotels’ industry expertise and Skift’s research capabilities, the report offers a data-driven exploration of what it takes to thrive in the modern hospitality landscape. It highlights the necessity of adaptability, operational control, and a clear vision for growth in achieving success.
A Blueprint for the Future
The asset-right approach is more than a trend; it’s a blueprint for balancing flexibility and stability in the hospitality sector. As Minor Hotels continues its trajectory of expansion, its commitment to innovation and sustainability offers a model for others to follow. This report serves as a valuable resource for hospitality leaders seeking to refine their strategies, optimise asset management, and drive meaningful growth in an increasingly competitive market.
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