Lighthouse, formerly known as OTA Insight, has just unveiled a groundbreaking feature in its Benchmark Insight solution: Smart Compset. Designed to revolutionise how hotel revenue managers navigate their competitive landscape, Smart Compset uses advanced artificial intelligence (AI) and data analytics to create anonymised, dynamic competitive sets. This marks a significant leap forward for an industry that increasingly relies on real-time data to make critical decisions.
Sean Fitzpatrick, CEO of Lighthouse, highlighted the industry-wide demand for more dynamic and forward-looking competitive intelligence: “With Smart Compset, we’re addressing a key gap in how hotels gather and use data to drive revenue. Our goal is to empower revenue managers and commercial teams with the tools they need to make informed, proactive decisions.”
Unlike traditional static competitive sets, which often fall short in capturing today’s fast-changing market dynamics, Smart Compset offers hotels access to forward-looking Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR) data, updated daily. By doing so, it enables hoteliers to stay ahead of the competition with a clearer, real-time understanding of market trends.
Nick De Jonghe, Director of Product Growth at Lighthouse, added: “Our research shows that many revenue managers still rely on outdated or irrelevant competitive data. Smart Compset changes this by offering a dynamic, user-defined view of the competitive landscape. It’s not just another tool-it’s a strategic asset that can truly drive a hotel’s bottom line.”
The Smart Compset feature allows users to select criteria such as hotel class, location, and star rating, tailoring competitive sets to their needs. This flexibility delivers a more accurate and actionable view of competitors. Additionally, Smart Compset integrates seamlessly with Lighthouse’s all-in-one commercial platform, offering a comprehensive suite of tools to help hotels make smarter decisions.
This new launch comes at a critical time for the global hospitality sector. As the World Travel & Tourism Council (WTTC) projects global travel spending to hit $15.5 trillion by 2033, hotels face growing pressure to refine their pricing and revenue strategies. Smart Compset arrives as a timely solution, offering management groups and independent hotels a competitive edge with access to previously unavailable data.
Developed in collaboration with hotel partners, Smart Compset brings a new level of precision and foresight to competitive analysis. It not only offers better forecasting but also improves accuracy in strategic planning-crucial for hotels navigating today’s volatile markets.
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