Kalibri Labs has unveiled its latest innovation, OTB Signals, a cutting-edge tool designed to transform how hoteliers analyse on-the-books (OTB) data. This groundbreaking solution provides hotel professionals with real-time insights and advanced analytics, empowering them to stay ahead in an increasingly competitive market.
With OTB Signals, Kalibri Labs has introduced a new standard in data analysis that enables users to track their performance with unparalleled precision. By allowing hotels to compare current performance with historical data and industry benchmarks, this tool promises to enhance strategic decision-making.
“OTB Signals revolutionises how hoteliers analyse OTB data, enabling them to compare their progress against historical trends and competitors with ease,” said Kristen Clark, Chief Operating Officer at Kalibri Labs.
Key Features of OTB Signals Include:
Comparative Analysis: Effortlessly compare current performance with past data and peer benchmarks.
Enhanced Visualisation: Intuitive dashboards make data interpretation seamless, improving the user experience.
Deeper Insights: Broader data sets allow hoteliers to dive deeper into their metrics, making strategic adjustments as needed.
Real-Time Insights for Swift Decision-Making
One standout feature of OTB Signals is its ‘Even, Ahead, or Behind’ signals, which allow hotel teams to quickly assess their performance relative to the market or submarket. Graham Harrell, Director of Product at Kalibri Labs, noted that these insights offer real-time, actionable intelligence. “Our interactive tooltips and submarket comparisons give users a detailed analysis of daily metrics, allowing them to quickly gauge their market position,” said Harrell. “This is a game-changer for the industry, as it redefines how OTB data is used to shape commercial strategies.”
Laura Brouk, Chief Revenue Officer at White Lodging, shared her experience with the tool: “I love how OTB Signals allows us to quickly assess our pace against the market and adjust strategy in real-time. The visuals make it easier for the entire revenue team to have productive discussions and take swift action. It’s a fantastic addition to our toolkit.”
With its ability to present complex data in a user-friendly format, OTB Signals promises to be an indispensable resource for both revenue teams and hotel managers looking to optimise their performance and stay competitive in a dynamic market.
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