Hyatt Hotels Corporation has announced a record-breaking pipeline of approximately 138,000 rooms by the end of 2024, alongside a strategic realignment of its brand portfolio. The new structure groups Hyatt’s diverse brands into five distinct categories-Luxury, Lifestyle, Inclusive, Classics, and Essentials-enabling the company to better serve its guests, customers, and owners, while fostering growth and enhancing returns for investors.
“Hyatt’s growth and strategic brand evolution are driven by our unwavering focus on creating long-term value for owners and delivering unforgettable experiences for travellers,” said Mark Hoplamazian, President & CEO of Hyatt. “This evolution strengthens our hotels’ competitive edge and reinforces the preference for Hyatt among guests, customers, and World of Hyatt members.”
Lifestyle Growth Soars with Standard International Acquisition
Hyatt’s Lifestyle Portfolio has experienced a remarkable boost, thanks to the acquisition of Standard International, including its iconic The Standard and Bunkhouse Hotels brands, as well as the newly launched The StandardX. This expansion has added 22 operational hotels and more than 30 future projects to Hyatt’s portfolio. The Lifestyle segment has seen nearly 50% growth in its development pipeline year-over-year, with the number of open properties increasing by over 20%.
Notable openings in 2024 include The StandardX, Melbourne; The Standard, Singapore; Hotel Saint Augustine in Houston under the Bunkhouse Hotels brand; The StandardX, Bangkok Phra Arthit; and Thompson Palm Springs.
Amar Lalvani, former Executive Chairman of Standard International, has taken on the role of President & Creative Director of Hyatt’s newly formed Lifestyle Group. “I’m thrilled to lead the Lifestyle Group during this exciting phase of growth and innovation,” said Lalvani. “Hyatt’s acquisition of the Standard International brands brings a portfolio of award-winning, globally celebrated hotels and a dynamic creative team. Combined with Hyatt’s existing infrastructure and culturally relevant brands, I’m confident we’ll continue to expand into new markets and deliver unforgettable experiences for guests, while driving returns for owners.”
A Focus on Long-Term Value
Hyatt’s record pipeline and strategic brand evolution underscore the company’s ambition to lead in the hospitality sector. By aligning its brand architecture with evolving guest preferences and market opportunities, Hyatt is set to deliver exceptional value and reinforce its position as a global leader in hospitality innovation.
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