Hyatt has announced the launch of the Hyatt Asia Pacific Meetings & Events Alliance, a new initiative aimed at simplifying multi-year, multi-city event planning for corporate clients across the region. This strategic move builds on the success of similar initiatives in the United States, such as the Hyatt Convention Alliance, Hyatt Wellbeing Collective, and Hyatt Resort Alliance, and is set to bring a more streamlined, efficient, and connected approach to event management.
The programme initially features nine premier Hyatt properties in key business and convention hubs, including Bali, Bangkok, and Singapore, with plans to expand further. By fostering close collaboration between event teams across multiple locations, the alliance will enhance the planning experience, ensuring consistency, efficiency, and exclusive benefits for large-scale corporate events.
Kate Atkinson, Vice President of Global Sales, Hyatt Sales Force, Asia Pacific, highlighted the impact of the initiative: “The strength of the Hyatt Asia Pacific Meetings & Events Alliance lies in our exceptional network of hotels, strategically located across the region and supported by dedicated, experienced Event Planning Managers. Seamless communication and collaboration allow our teams to anticipate planner needs and maintain consistency, enabling flawless experiences at their events at participating hotels. When clients need to book across multiple destinations, they can benefit from exclusive incentives and offers from our hotels. At the heart of it all is the collaboration we build with our clients, creating lasting value and memorable experiences together.”
Key Benefits for Planners
Corporate planners working with the Hyatt Asia Pacific Meetings & Events Alliance will have access to:
Dedicated Centralised Support: A single point of contact for seamless coordination across multiple Hyatt properties, ensuring a smooth planning and execution process.
Customised Packages & Incentives: Tailored benefits such as: complimentary suite upgrades for VIP guests, exclusive VIP Club Lounge access, curated spa & wellness experiences, special incentives for multi-event bookings, exclusive dining offers on food & beverage packages and Up to triple World of Hyatt points.
The initiative is already winning praise from industry professionals. Trina Butler, Senior Director, Global Accounts at HelmsBriscoe, shared her experience working with Hyatt: “What truly stands out to me when working with Hyatt is how seamlessly its properties across the Asia Pacific region collaborate to deliver creative solutions that prioritise the client’s needs. The Hyatt sales teams, particularly within the Asia Pacific Meetings & Events Alliance, have deep knowledge of each property and maintain strong relationships, ensuring a smooth process for internal referrals and providing clients like me with a variety of exceptional options and benefits.”
With this latest initiative, Hyatt is reinforcing its commitment to corporate clients, ensuring that event planners have access to an elevated, effortless, and rewarding experience when booking across multiple destinations.
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