In a move set to redefine the event planning landscape, Hyatt and Tambourine, the Fort Lauderdale-based hospitality marketing technology company, have announced the global rollout of Hyatt’s Event Experience Guide. This innovative digital resource is designed to streamline the event planning process for meeting and event planners worldwide. The Event Experience Guide is an integral part of “Together by Hyatt,” the brand’s event philosophy aimed at creating more connected, intentional, and impactful experiences for customers.
Tambourine, an award-winning digital marketing firm with a long history of driving demand, revenue, and brand awareness in the hospitality industry, partnered with Hyatt to bring this vision to life. Since its founding in 1994, Tambourine has established itself as a leader in hospitality marketing, known for its customer-centric approach and cutting-edge digital solutions. This collaboration with Hyatt is yet another example of Tambourine’s commitment to enhancing the hospitality industry.
Launched in April 2023, the Event Experience Guide is designed to simplify communications between hotel sales teams, event staff, and meeting planners. The guide offers a wealth of property-specific resources, including curated food and beverage menus, comprehensive “Sustainability Fact Sheets,” and time-saving Event Success Guidelines, all tailored to the unique needs of each Hyatt location. After successful pilot programs across the globe, Hyatt plans to implement the Event Experience Guide in all properties with medium-to-large meeting and event spaces by the end of 2026.
Steve Enselein, Senior Vice President of Events at Hyatt, emphasised the importance of this new tool, stating, “Our Event Experience Guides are created to simplify event planning and execution by making information accessible in one convenient location. This global rollout underscores our commitment to enhancing the event planning process across our properties worldwide.”
Jeff Spaccio, Executive Vice President of Global Hotel Brands at Tambourine, echoed this sentiment, highlighting the strong partnership between the two companies. “From ideation to product development to rollout, the collaborative atmosphere between Hyatt’s Corporate Events Team and Tambourine’s Global Hotels Division has been instrumental,” said Spaccio. “We’re grateful to continue to work alongside Hyatt to improve the event planning process.”
The partnership between Hyatt and Tambourine began in 2022, initially focusing on property-level digital marketing services across the U.S. and Latin America, including paid media, SEO, and social media. Building on this foundation, the two companies joined forces again in 2023 to develop the Event Experience Guide, a project managed by Tambourine’s Global Hotel Brands division, which specialises in creating tailored solutions for global hospitality brands like Hyatt.
The Event Experience Guide is just the first in a series of anticipated collaborations between Hyatt and Tambourine, aimed at further enhancing the event planning and communication process within Hyatt properties and beyond. As the hospitality industry continues to evolve, this partnership is poised to set new standards for how events are planned and executed on a global scale.
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