Hotelogix, a leading cloud-based hospitality technology provider, has announced the integration of its all-in-one Hotel Property Management System (PMS) with ZenceCRM, a customer relationship management solution. The collaboration is set to streamline hotel operations while enhancing guest experiences through automated loyalty and rewards management.
A New Era for Hotel Loyalty Programmes
This integration transforms how hotels manage loyalty, marketing campaigns, and rewards, automating the entire process-from member registration to point accrual and redemption. By leveraging this technology, Hotelogix’s partner hotels can optimise their loyalty programmes, increasing guest retention, sales, and revenue while ensuring a more seamless experience for their customers.
Aditya Sanghi, CEO of Hotelogix, highlighted the growing importance of loyalty programmes in the mid-market hotel sector: “Loyalty programmes and CRMs are becoming increasingly popular among mid-market hotels, as they are an effective way to drive repeat business. Loyalty members are typically 20% to 22% more profitable, as they tend to stay longer and spend more during their visits. With ZenceCRM, we aim to equip mid-market hotels with the right tools to manage and capitalise on this growing demand.”
How ZenceCRM Enhances Guest Engagement
ZenceCRM provides cloud-based CRM, loyalty, and conversational commerce solutions, enabling hotels to deliver highly personalised guest experiences. With its flexible reward options, hotels can tailor incentives to match each guest’s unique preferences, making every interaction more meaningful. Additionally, ZenceCRM empowers hotels to analyse guest data and create targeted marketing campaigns that resonate with their audience.
Tejas Kadakia, Co-founder & Director-Sales of ZenceCRM, expressed enthusiasm for the partnership: “By partnering with a globally leading Hotel PMS provider like Hotelogix, we are ready to expand our solution to their growing client base. Together, we will create exceptional opportunities for hotels to enhance operational efficiency, boost sales, and deliver superior guest experiences.”
Looking Ahead
By integrating a cutting-edge CRM solution with a powerful PMS, this partnership enables hotels to maximise guest loyalty, drive revenue, and enhance the overall guest experience. As more hotels adopt digitised loyalty programmes, the collaboration between Hotelogix and ZenceCRM is set to play a pivotal role in shaping the future of guest engagement and retention in the hospitality industry.
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