Hilton has announced a landmark strategic licensing agreement (SLA) with NILE Hospitality to introduce 75 Hampton by Hilton hotels across India. This ambitious expansion reinforces Hilton’s commitment to the country following its earlier agreement in 2024 to bring 150 Spark by Hilton hotels in collaboration with Olive by Embassy.
The agreement is a significant step in Hilton’s growth strategy, aligning with India’s macroeconomic development, a rapidly expanding middle class, and large-scale infrastructure investments.
Strengthening Hilton’s Mid-Market Presence
“This marks our mid-market moment in India,” said Alan Watts, President, Asia Pacific, Hilton. “With strong macroeconomic growth, a rising middle class, and vast infrastructure developments, demand for our brands is surging. This agreement is another milestone as Hilton accelerates its expansion in India, unlocking a new chapter for our presence in the Asia Pacific region.”
Under the partnership with NILE Hospitality, the first Hampton by Hilton properties will be developed in key states including Gujarat, Rajasthan, Punjab, and Bihar. The upper midscale brand will complement Hilton’s existing presence in the midscale segment, building upon the growth of Hilton Garden Inn and the forthcoming Spark by Hilton brand in India.
Kevin Jacobs, Hilton’s Chief Financial Officer & President of Global Development, highlighted the brand’s strong appeal. “Hampton by Hilton is a guest favourite worldwide, and this agreement reflects its immense value to both travellers and hotel owners. Our partners consistently appreciate its efficient design and service approach, which drive premium performance. India presents significant opportunities to serve an expanding customer base at the right time.”
A Partnership Poised for Growth
For NILE Hospitality, this collaboration represents a major opportunity. “We are delighted to partner with Hilton to bring this celebrated brand to India,” said Vikram Singh Chauhan, Founder & CEO, NILE Hospitality. “The midscale accommodation segment is evolving rapidly, and this partnership allows us to redefine the sector with Hilton’s high-quality service and operational excellence. India’s domestic travel momentum and economic growth make this the perfect time to introduce a strong, consistent mid-market offering.”
Shruti Gandhi Buckley, Senior Vice President and Global Brand Leader of Hampton by Hilton, expressed excitement about the brand’s expansion into India. “Hampton by Hilton continues to strengthen its position as a powerhouse brand. This agreement not only expands our global reach but also reinforces our leadership in the midscale category. Guests trust our signature Hamptonality service, modern design, and complimentary hot breakfast, while owners value the brand’s strong performance and reliability. With this move into India, we are set to deliver a high-quality, consistent experience that resonates with travellers and ensures long-term success for our partners.”
As Hilton continues its expansion across India, the arrival of Hampton by Hilton promises to reshape the country’s mid-market hospitality landscape, offering high-quality, dependable accommodation for the ever-growing number of domestic and international travellers.
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