HiJiffy, a global player in conversational AI for the hospitality sector, has unveiled its latest innovation-the Campaigns Manager-a tool designed to transform how hotels communicate with their guests. By integrating real-time data from a hotel’s Property Management System (PMS), this cutting-edge platform aims to simplify operations and deliver timely, personalised messaging via WhatsApp, with SMS as a reliable fallback.
For many hoteliers, fragmented systems and inconsistent guest engagement are persistent challenges. HiJiffy’s CEO, Tiago Araújo, explained the company’s mission to address these pain points: “This tool was built to tackle common challenges in guest communication. By automating repetitive tasks and centralising messaging, the Campaigns Manager boosts operational efficiency for hotel teams while delivering a smooth and personalised experience for every guest.”
Seamless Communication Across the Guest Journey
The Campaigns Manager ensures that essential guest communications are both automated and precise, responding to key guest actions such as bookings, check-ins, and departures. It also enables hotels to proactively engage with guests through targeted campaigns at the right moments, such as promoting breakfast offers, happy hours, or exclusive upselling opportunities.
What makes this tool stand out is its ability to segment guests based on demographics, preferences, and interaction history. This allows hotels to create tailored messages, complete with dynamic elements like the guest’s name or room type, ensuring each interaction feels bespoke.
Key moments of guest communication covered by the Campaigns Manager include:
Pre-Arrival: Confirmation updates, online check-in links, and special offers for room upgrades or spa treatments.
Arrival: Essential information such as Wi-Fi codes, check-in instructions, and breakfast schedules.
During the Stay: Notifications about on-site events, loyalty programme incentives, or exclusive promotions to drive revenue.
Post-Stay: Requests for feedback, thank-you messages, and discounts for future stays.
With SMS acting as a fallback, the tool guarantees message delivery even in areas with poor internet connectivity, ensuring no guest is left out.
Data-Driven Insights for Optimisation
In addition to automating communications, the Campaigns Manager offers a robust analytics dashboard, enabling hotels to monitor delivery rates, open rates, and click-through metrics. These insights empower hoteliers to fine-tune their strategies, test variations, and optimise campaigns for maximum return on investment.
Tested and Proven
The Campaigns Manager has already delivered impressive results in its testing phase, achieving a 99% message delivery rate and an 84% open rate. This performance significantly outpaces traditional email campaigns in the hospitality sector, which average a 36% open rate in the EMEA region.
HiJiffy’s new tool is available at no additional cost to Premium and Enterprise plan clients, underscoring the company’s commitment to simplifying hotel operations and enhancing guest satisfaction.
With its advanced targeting capabilities, real-time data integration, and proven effectiveness, the Campaigns Manager sets a new standard for guest communication, helping hotels foster meaningful connections with their guests while easing the workload for staff.
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