In a major development for the hospitality industry, HiJiffy and Booking.com have announced a new partnership aimed at streamlining communication between hotels and their guests. The two companies are integrating their platforms, allowing hotels to manage and respond to guest inquiries directly within HiJiffy’s Console. This promises to make hotel-guest interactions faster, more efficient, and more personal.
The collaboration brings all guest communication into one centralised platform, helping hotel staff manage reservation-related messages from Booking.com more efficiently. By simplifying communication processes, hotel teams can now focus more on delivering exceptional guest experiences.
A New Era of Proactive Guest Engagement
One of the standout features of this integration is the ability for hotels to proactively communicate with guests from the moment a reservation is made, right through to seven days after check-out. This means that guests can receive timely information during their stay, helping to enhance their overall experience.
Additionally, guests have an extended period-up to 66 days post-check-out-to contact the hotel with any follow-up inquiries. In response, hotels will have 14 extra days to address these inquiries, ensuring that every guest receives thorough post-stay support.
Efficiency Through AI: A Game Changer for Hotels
HiJiffy’s advanced AI system plays a crucial role in this integration, enhancing the efficiency of guest communication. Hotel agents can now quickly translate, expand, or rewrite messages, adjust tone, and even check grammar-all at the click of a button. The system also supports canned message templates, which reduce response times while maintaining a personalised touch.
But the most exciting development is on the horizon: HiJiffy’s technical team is actively working on automating FAQ responses using AI. While this feature isn’t available in the current phase due to API limitations, the potential for reducing the workload on hotel staff is enormous.
“If this first phase already brings substantial benefits by lightening the communication load on hotel staff, I can only imagine how drastically things will improve when our AI takes over FAQs,” said Tiago Araújo, CEO of HiJiffy. “This is a game-changer not just for hotels but for all accommodation providers, regardless of size.”
The Shift to WhatsApp for Better Guest Convenience
Another key aspect of this integration is the shift of guest communications from Booking.com to WhatsApp, offering a more familiar and convenient platform for guests to engage with. This move ensures guests can interact with hotels in a way that’s easy and comfortable, further improving the overall guest experience.
With this new integration, HiJiffy and Booking.com are paving the way for a future where AI-driven communication will become a standard, allowing hotels to deliver faster, more personalised interactions with less effort. The hospitality industry is set to become more efficient and guest-focused, thanks to this innovative partnership.
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