In a strategic move to elevate its digital presence and enhance guest experiences from the first point of contact, GIATA, a leader in travel industry content technology, has announced a partnership with Spanish hotel group Hipotels Hotels & Resorts. Renowned for its prime beach resorts, Hipotels manages 28 properties across Spain and Mexico, with locations in popular tourist destinations like Mallorca, Lanzarote, Cádiz, and Cancún. This collaboration marks a significant step for Hipotels in streamlining its content management and distribution through GIATA DRIVE, a robust tool designed to centralise and optimise the display of hotel information across platforms.
With a commitment to quality that has earned it a loyal following, Hipotels consistently delivers memorable stays with top-notch service. Now, with GIATA DRIVE, the brand aims to enhance its digital footprint by ensuring that every detail-images, hotel facts, and descriptions remain up-to-date and engaging across all sales channels. This commitment is especially vital in Spain’s highly competitive tourism sector, where captivating and accurate content can significantly influence booking decisions.
“We’re excited to partner with Hipotels, a brand that understands the importance of robust content management in attracting and retaining guests,” shared Rainer Schäfer, VP Sales at GIATA. “Through GIATA DRIVE, Hipotels will now be able to ensure consistent, captivating content that reflects the unique experience of staying at their properties.”
For Hipotels, this partnership underscores its dedication not only to guest satisfaction but also to a seamless, transparent booking experience across platforms. Alex Werneke, Marketing Director at Hipotels Hotels & Resorts, expressed his enthusiasm for the collaboration: “At Hipotels, our commitment to quality hospitality extends beyond our guest experiences to include the ways we present our properties across all channels. This collaboration allows us to enhance transparency and inspire trust, reinforcing our brand’s high standards of service across all booking platforms.”
As both companies join forces, this partnership is expected to set a new benchmark for effective content management in the hospitality sector, aligning with the evolving needs of today’s digitally savvy travellers.
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