Climia Benidorm Hotel is turning heads with the launch of its pilot project, The Hotel of the Future, featuring a team of eight robots ready to assist both guests and staff. Developed by local robotics company Bumerania, these high-tech helpers are programmed to tackle tasks from check-in to room service, bringing a futuristic touch to the guest experience without replacing human roles.
Set to work in various parts of the hotel, the robots are designed to support rather than replace human staff. “They are here to help workers and improve efficiency, ultimately enhancing the customer experience,” said Isidro Fernandez, CEO of Bumerania, in a recent interview. Fernandez emphasised that the robots also contribute to worker well-being by taking on labour-intensive tasks like lifting and transporting, reducing physical strain on the human staff.
Guests checking in to Climia will find one robot stationed at the reception desk, ready to greet them, manage check-ins, print room keys, and offer information about local attractions. This multilingual bot can communicate in over 30 languages, adding a personal touch to the hotel’s diverse clientele. Another robot is equipped to serve as a waiter, handling up to 60 kg of plates and cutlery to and from the kitchen, enabling human waitstaff to focus on customer interactions.
Beyond reception and dining, the hotel has deployed a robot programmed to handle cleaning and room service tasks. Perhaps most intriguing for guests, however, is the “beer bot”-a robot bartender with a custom-programmed arm designed to pour the perfect pint, balancing temperature and foam levels for an ideal pour every time.
Climia’s experiment reflects a broader trend, as robots become more integrated into various industries. Robots have already been employed in Amazon fulfilment centres, and researchers predict we may see humanoid robots in homes within the next decade. While still a novelty in hospitality, Climia’s approach could set a new standard for tech-enhanced service.
With this pilot, Climia Benidorm Hotel is not just looking at efficiency; it’s envisioning a new kind of hospitality experience, where human staff can be supported by robots to create a seamless, innovative stay for guests.
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