Cendyn and Loyalty Juggernaut (LJI) have announced a strategic partnership that enhances enterprise-level hotel loyalty programs, integrating Cendyn’s industry-leading CRM with LJI’s GRAVTY platform. This collaboration empowers hoteliers to create dynamic, rewards-focused programs that drive personalised guest engagement and revenue growth.
Smarter Loyalty for Hotels
With global economic challenges such as inflation and rising operational costs, hotels are seeking efficient ways to increase guest retention. By integrating guest preference data across digital and physical channels, this platform enables:
- Advanced segmentation for targeted loyalty benefits.
- Personalised messaging and seamless marketing connectivity.
- A unified guest profile, creating a consistent experience across multiple interactions.
A Flexible, Scalable Solution
Designed to adapt to changing market conditions, the partnership allows hotels to evolve their loyalty strategies while offering customised rewards based on guest interactions.
Chris Egan, Chief Product Officer at Cendyn, stated: “This collaboration goes beyond integration—it’s a unified loyalty engagement ecosystem tailored for modern hospitality. Guests no longer need to ‘point-watch’; the system automatically engages and rewards them in real time.”
Shyam Shah, CEO of Loyalty Juggernaut, added: “We’ve built a scalable, configurable loyalty solution that moves hotels away from rigid, standardised benefits. Now, brands can reward guests based on their interaction style, turning first-time bookers into loyal customers.”
Cendyn is a leading hospitality cloud-based technology provider, helping hotels drive revenue and guest connections. With over 35,000 customers in 150+ countries, Cendyn generates $20 billion in annual hotel revenue.
Loyalty Juggernaut (LJI) specialises in cutting-edge loyalty program solutions, enhancing guest experiences through customisable rewards and engagement strategies.
This partnership sets a new benchmark for hotel loyalty programs, delivering more personal, profitable guest interactions and shaping the future of hospitality engagement.
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