The Bavarian Inn, a family-run resort in Frankenmuth, Michigan, has taken a major step forward in managing its revenue. With a £90 million expansion, including Michigan’s largest indoor waterpark, the team realised they needed better tools to handle growing demand and complexity.
Old Challenges, New Solutions
Before switching to IDeaS technology, the resort relied on manual spreadsheets and static pricing. This made decision-making slow and reactive. Meeting and event spaces were priced once a year, ignoring real-time demand. “We were missing out on revenue and wasting time,” said General Manager Joanna Nelson.
Smarter Tools, Faster Decisions
By adopting IDeaS G3 RMS, Optix, and Function Space Revenue Management, the Bavarian Inn transformed its approach. Revenue Manager Ruth Eddy now uses Optix to quickly analyse data and create reports. G3 RMS helps her focus on strategy rather than routine tasks, while Function Space tools allow dynamic pricing for events.
Beyond Guest Rooms
The new system also helps manage pricing for waterpark tickets, cabanas, and seating. Eddy says she’s gained hours back each day and can now make faster, better-informed decisions. “Optix lets me compare timeframes, add charts, and share reports easily,” she explained.
Record Results
After the waterpark opened in March, April saw record-breaking revenue and occupancy. Thanks to G3 RMS’s pricing suggestions, midweek bookings surged. “Without IDeaS, we might have missed that opportunity,” Eddy said.
A Worthwhile Investment
The Bavarian Inn’s leap into smart revenue technology has proven transformative. As Revenue Manager Ruth Eddy reflects, embracing IDeaS as the choice that was made sooner. The resort’s journey shows that when hospitality teams invest in the right tools, the results speak for themselves.
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