In a significant move aimed at modernising its approach to revenue management, France’s largest aparthotel operator, Appart’City, has teamed up with IDeaS, a global leader in revenue management software, to automate and optimise pricing decisions for its expansive portfolio of 90 properties.
The partnership marks a turning point for Appart’City, which, until now, relied heavily on manual revenue management processes-a labour-intensive effort for the company’s 12,000-room portfolio that includes a diverse array of stay durations and property types. By embracing the advanced technology of IDeaS G3 Revenue Management System (RMS), Appart’City gains the ability to make data-driven, real-time pricing adjustments, setting the stage for a future-ready revenue strategy.
With G3 RMS, Appart’City can now lean on automated pricing recommendations informed by powerful analytics. These recommendations take into account various factors, including demand trends, competitor pricing, and wider market influences, enabling Appart’City to swiftly adjust its rates. This upgrade is expected to significantly boost both occupancy and revenue outcomes for the company by applying dynamic pricing and overbooking strategies that balance long- and short-stay demand.
As Pierre-Alain Trehan, Appart’City’s Director of Revenue Management and Global Distribution, highlighted the technology investment is already showing benefits: “The implementation of IDeaS G3 RMS promises to be a transformative change for us. The system has improved our efficiency and allows us to make more nimble strategic moves as market conditions shift,” he explained. “The recent investments we’ve made in technology are substantial, and we appreciate the expertise and guidance from the team at IDeaS as we strive for continued growth.”
The rollout of G3 RMS across Appart’City’s properties is being phased in gradually to ensure a seamless transition for staff and operations. Once fully implemented, the system’s tailored features-such as pricing by room or unit type and Last Room Value inventory controls-will address key challenges for extended-stay providers like Appart’City, enabling the brand to capture the best possible mix of short- and long-stay guests.
Michael McCartan, Area Vice President for EMEA at IDeaS, underscored the partnership’s potential: “Appart’City is an innovative, market-leading organisation, and we couldn’t be more pleased to welcome them to the IDeaS community. With the rising demand for aparthotels and serviced apartments in Europe, operators who embrace sophisticated tools like G3 RMS are well-positioned to see substantial improvements in RevPAR, length-of-stay performance, operational efficiency, and overall productivity. We are excited to partner with Appart’City and look forward to seeing the continued growth of their business.”
As Appart’City scales up with IDeaS’ automated revenue management solution, the partnership is a clear step toward a more streamlined and efficient future in revenue management, setting an example for other operators in the growing aparthotel sector.
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