In a game-changing move for the hospitality sector, Apaleo has launched Agent Hub, the first-ever AI agent marketplace designed to help hotels streamline operations, enhance guest experiences, and boost profitability. With AI technology advancing rapidly, many hoteliers are looking for ways to keep pace. Agent Hub provides a vendor-neutral platform where hospitality businesses and tech developers can build, discover, adopt, and share AI-driven solutions-without the need for costly system overhauls.
More than just a marketplace, Agent Hub fosters industry-wide collaboration, bringing together hoteliers, developers, and service providers to accelerate AI adoption and innovation. Ulrich Pilau, CEO of Apaleo, sees it as the next step in the evolution of hospitality technology. “For too long, hospitality has been trapped in outdated, closed software systems that stifle innovation. The future is open, flexible, and driven by real business needs,” he said. “Agent Hub creates a space where hoteliers can build and integrate AI solutions effortlessly, without vendor lock-in.”
A Flexible, Fast-Deploying AI Solution
Unlike traditional single-purpose hotel software, which often takes months to implement, AI-powered agents on Agent Hub can be deployed within hours. From marketing automation and sales insights to AI-driven guest services, the system functions like a team of on-demand digital staff, handling tasks with precision and efficiency.
This level of flexibility is essential as the hospitality industry faces increasing pressure to keep up with AI innovations. Florian Montag, Vice President of Business Development at Apaleo, emphasised the importance of adaptability: “AI is transforming industries at an unprecedented pace. In hospitality, we need to embrace open solutions that evolve with our needs. Agent Hub gives hotels the freedom to experiment, refine, and scale AI at their own pace, unlocking its full potential on their own terms.”
AI in Action: The First Agents on the Marketplace
Agent Hub is launching with a curated selection of AI agents, developed in collaboration with leading technology partners. These include:
Email Booking Agent: Handles reservation emails in seconds and updates bookings directly in Apaleo. (Partner: Lobby)
Corporate Sales Agent: Analyses business data to recommend corporate sales strategies. (Partner: Triple)
Digital Twin: Instantly migrates property data into Apaleo for a seamless setup. (Partner: Triple)
CRM & Guest Experience Agent: Finds VIP guests, tracks special requests, and manages CRM-related tasks. (Partner: TheNew Group)
Early adopters are already seeing the benefits. One hotel using TheNew Group’s proactive guest experience agent can now instantly generate guest briefings, track repeat OTA bookers, and export data in seconds-all from a single prompt. For AI developers, Agent Hub provides a direct path to market, connecting them with hospitality businesses eager to adopt cutting-edge AI solutions. With a developer-friendly model and flexible monetisation options, it allows innovators to refine and scale their technology based on real-world usage.
A New Era for Hospitality Technology
Apaleo’s launch of Agent Hub signals a shift towards an open, collaborative approach to AI in hospitality. By making automation more accessible, flexible, and adaptable, the platform gives hotels the tools they need to stay ahead in an industry that is evolving at breakneck speed. As AI continues to transform the way businesses operate, Agent Hub is paving the way for a smarter, more efficient hospitality sector-one where innovation thrives and guest experiences are elevated to new heights.
Subscribe to our newsletter below