Accor, a global player in hospitality, is making significant strides in Asia this year, securing 27 new hotel signings across eight countries, including India, South Korea, Japan, and Vietnam. This expansion adds a total of 8,117 new rooms, reinforcing Accor’s standing as one of the top international hotel operators in the region.
A key part of this growth lies in Accor’s focus on its premium, midscale, and economy (PM&E) segments. Brands such as Novotel and ibis, already well-known in the midscale and economy markets, continue to evolve to meet the needs of today’s travellers. Meanwhile, the premium segment-including brands like Pullman and Mövenpick-is gathering momentum as Accor positions itself as a global player in this high-demand market.
Accor’s expansion strategy also emphasises conversion-friendly brands, which are increasingly popular among independent hotel owners. These include the versatile Mercure, the unique Handwritten Collection, and the creative ibis Styles, which offer attractive options for rapid conversion and allow independent hotels to join the Accor family.
Beyond midscale offerings, Accor’s luxury and lifestyle brands are gaining attention in Asia. Iconic names like Raffles, Fairmont, and Sofitel are already mainstays in the luxury segment, while lifestyle-focused brands such as Mondrian and SO/ are resonating with guests seeking memorable, trend-driven experiences. As of this year, Accor operates 495 hotels in Asia, with over 110,000 rooms across 19 brands in 13 countries-a testament to its diverse portfolio.
Several high-profile deals mark Accor’s recent growth in Asia. In Singapore, the company has signed three hotels totaling over 1,300 rooms, including the largest Mövenpick property in Asia and Singapore’s first Mövenpick Living, along with a Handwritten Collection hotel near the culturally rich Waterloo Street. In India, Accor is making its debut in Varanasi, one of the world’s oldest cities, with the signing of Pullman Varanasi-a milestone as the company continues to explore India’s market potential.
Indonesia remains another key focus, with signings like the Kapuk Hills Hotel Jakarta under the Handwritten Collection and the centrally located Novotel Medan. Vietnam, too, is seeing a surge in activity, with ten new properties signed across popular and emerging destinations. Notably, Vietnam’s first TRIBE hotel, a design-centric property near Saigon Airport, will also join the mix. Japan’s market expansion includes plans for the debut of Raffles in Tokyo in 2028 and the new Pullman Tokyo Ginza.
Garth Simmons, Accor’s Chief Operating Officer for the Premium, Midscale, and Economy Division in Asia, shared his excitement about the region’s hospitality evolution. “Asia is a dynamic and rapidly changing market for hospitality, and it’s incredibly rewarding to see the growth of Accor’s offerings here,” Simmons said. “Today’s travellers are seeking unique, diverse experiences, and our broad portfolio allows us to cater to both guests and hotel owners. The strategic partnerships we’ve secured this year are a strong step toward deepening our presence and building long-term value in key Asian markets.”
With a development pipeline of over 236 hotels in Asia, Accor’s commitment to innovation and market relevance is clear. For travellers, this means an expanding range of choices across Asia’s top destinations-each designed to meet their unique preferences and travel styles.
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