Wyndham Hotels & Resorts is breaking barriers in hospitality by teaming up with investment firm Lafayette Square to help diverse hoteliers gain better access to capital-a key hurdle in turning ownership dreams into reality. Through this exclusive partnership, Wyndham will identify and connect qualified hotel owners with Lafayette Square, which has pledged up to $100 million in financing over the coming years. These funds will provide a lifeline for projects stalled by traditional financing challenges.
Addressing Inequities in Hospitality
This partnership is the latest step in Wyndham’s commitment to diversity and inclusion through its groundbreaking initiatives, BOLD (Black Owners and Lodging Developers) and Women Own the Room. Both programs aim to empower Black and women entrepreneurs by addressing the unique challenges they face in achieving hotel ownership. From education and networking opportunities through the Accelerator Circle to operational support and revenue-maximising services, Wyndham is creating tailored pathways for success.
To date, BOLD and Women Own the Room have facilitated over 100 hotel deals, with more than 20 properties already open under diverse ownership. The collaboration with Lafayette Square aims to expand that progress by tackling one of the industry’s biggest barriers: financing.
“Inequities still exist within hospitality, especially when it comes to financing,” said Galen Barrett, Wyndham’s VP of Strategic Franchise Initiatives. “We’re committed to bringing greater representation to our industry by connecting credible, deserving hoteliers with the tools, resources, and partners they need to succeed. Champions like Lafayette Square make it possible to deliver on this mission.”
Expanding Opportunities for All
Abhay Patel, Managing Director at Lafayette Square, highlighted the firm’s dedication to levelling the playing field. “Financing is an ongoing issue-particularly for diverse hotel owners-and there’s a growing need to intervene. Through Wyndham’s network, we’re connecting with entrepreneurs at the heart of hospitality, making ownership more accessible to qualified individuals.”
This partnership demonstrates that representation matters in the hospitality industry. By addressing systemic challenges and providing tangible resources, Wyndham and Lafayette Square are paving the way for a more inclusive future in hotel ownership.
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