Boutique hospitality brand VELA Hotels has announced its partnership with Mews, the award-winning hospitality cloud platform, to digitalise operations across its portfolio of Baltic Sea coast properties. With all three current locations now live on Mews, VELA is embracing a fully cloud-based infrastructure that streamlines workflows, enhances guest service, and supports the brand’s vision of relaxed, design-led luxury.
Known for its coastal charm and nature-inspired comfort, VELA offers apartment-style suites that guests can book or purchase, blending upscale living with effortless hospitality. The switch from a legacy PMS to Mews has enabled the group to automate key processes, integrate third-party tools, and reduce administrative overhead freeing staff to focus on personalised guest interactions.
“Mews allows us to automate and digitise our workflows, so our team has more time to focus on the guest experience,” said Vitaliy Uralov, Director of Revenue at VELA Hotels. “It’s the kind of change that supports our entire brand ethos.”
Key Benefits of the Integration
- Cloud-based automation for bookings, payments, and staff access
- Mews Terminals for seamless restaurant transactions
- Single sign-on (SSO) for secure, efficient staff operations
- Rapid deployment of new tools without costly integration delays
VELA’s next property, set to open in early 2026, will debut a full self-check-in model, replacing the traditional reception desk with a community table, a bold reimagining of guest arrival that Mews is well-equipped to support.
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