TRYBE, a cloud-native spa, activity, and hospitality booking platform, has announced its integration with Bookboost, a leading CRM for modern hospitality. This partnership enables hotels to sync guest preferences and booking data seamlessly, making spa, leisure, and activity engagement a key part of the overall guest experience and marketing strategy.
Enhancing Personalisation in Hospitality
With wellness tourism on the rise, hotels can now move beyond room-centric personalisation, incorporating spa and activity preferences into every stage of the guest journey. This integration allows hospitality brands to deliver more persinalised experiences, increasing guest satisfaction and loyalty.
Willem Rabsztyn, CEO at Bookboost, highlighted the importance of personalisation: “People are investing more in their health and happiness, giving hotels a golden opportunity. With our TRYBE integration, we’re not just syncing data—we’re unlocking valuable insights. Spa preferences, visit patterns, and treatment habits help transform generic marketing into truly personalised guest experiences.”
Ricky Daniels, Co-Founder of TRYBE, added: “We’re thrilled to partner with Bookboost, a company that shares our commitment to enhancing guest experiences through innovative technology. This integration enables clients to access rich guest insights and deliver meaningful, personalised experiences.”
Key Features of the Integration
Hotels can now centralise guest spending across room reservations, spa, and activity bookings directly in Bookboost’s CRM, enriching guest profiles with valuable insights.
Additionally, two upcoming features will further enhance guest engagement:
- Automated spa communications – From pre-arrival messages and booking confirmations to post-visit feedback via email, SMS, and WhatsApp.
- Hyper-targeted spa campaigns – Hotels can filter guests based on treatment history, visit frequency, or preferences to create bespoke marketing campaigns.
Driving Revenue & Seamless Guest Journeys
This integration ensures hotels can offer holistic guest journeys, blending room stays with spa, leisure, and activity experiences. It also enables spa-focused campaigns that drive revenue, while remaining GDPR-compliant.
With this partnership, TRYBE and Bookboost are empowering hotels to provide next-level personalisation, ensuring guests enjoy personalised, data-driven experiences throughout their stay.
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