Triptease, a leading name in hotel e-commerce technology, has announced a major expansion of its Data Marketing Platform, introducing a suite of powerful new tools aimed at boosting direct bookings and guest engagement for hoteliers across the globe.
Described as more than an update, a “new approach”, a platform that represents a significant shift from channel-first marketing to guest-centric strategy, combining behavioural insights, automation, and multi-channel control.
A New Era of Smart, Streamlined Marketing
Triptease’s enhanced platform is built to address the evolving needs of modern hoteliers, helping them attract, convert, and retain more valuable guests through intelligent targeting and real-time adaptability. The key features include:
- Triptease Audiences: A behavioural data-driven engine that allows hoteliers to target high-value guest segments across digital channels with pinpoint precision.
- Date Boost: A rapid-response tool enabling hotels to quickly increase ad spend for specific need dates, optimising occupancy in minutes, not days.
- Campaign Manager: A centralised hub that empowers teams to run integrated campaigns across multiple channels without leaving the platform.
- All-new Messages: A dynamic messaging system that personalises website interactions based on guest behaviour and booking intent.
- Unified Reporting: Cross-channel performance analytics for smarter decision-making, providing both single-channel attribution and comprehensive influence tracking.
From Fragmented Tactics to Connected Strategy
“With this launch, we’re redefining how hotels approach digital marketing,” said a Triptease spokesperson. “We’re shifting from fragmented, manual campaigns to an integrated, guest-first ecosystem that adapts in real time and delivers measurable results.”
The update reflects the growing demand for automation, personalisation, and cross-platform coherence as hotels navigate an increasingly competitive landscape shaped by rising distribution costs and fast-changing guest expectations.
As the Direct Booking Movement continues to gain momentum, Triptease’s latest innovation puts hoteliers firmly in control, equipped with the tools to not just reach more guests, but build lasting, direct relationships.
With this powerful update to its Data Marketing Platform, Triptease is reimagining what direct booking can truly achieve. By putting guests at the centre of every campaign and uniting tools across multiple channels into one intelligent platform, hoteliers are now better equipped than ever to drive high-value bookings, respond quickly to demand, and understand performance with clarity.
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