Hospitality tech leaders Triptease and Revinate have announced a strategic partnership aimed at helping hotels increase direct bookings, reduce cost of sale, and deliver seamless guest experiences across the entire booking journey.
The collaboration unites Triptease’s full-funnel marketing platform with Revinate’s omnichannel communication and CRM tools, offering hoteliers a powerful, integrated solution to compete more effectively in today’s digital landscape.
Tackling Complexity with Joined-Up Technology
As booking journeys become more fragmented, with multiple touchpoints, channels, and data silos, the partnership provides hoteliers with a unified approach to:
- Reach and convert guests through personalised messaging and dynamic pricing
- Capture first-party data during booking attempts and pass it to Revinate for re-engagement
- Engage guests across email, text, and voice with personalised communications
- Build long-term loyalty through consistent, data-informed experiences
“Growing direct bookings is the best way for hotels to compete,” said Charlie Osmond, CEO and Co-founder of Triptease. “We’re excited to deepen our collaboration with Revinate and deliver solutions that drive revenue and guest loyalty.”
From Abandoned Bookings to Re-Engaged Guests
One standout feature of the integration is Triptease’s ability to capture email addresses from guests who abandon bookings or encounter unavailable dates. These leads are automatically passed to Revinate, where they’re re-engaged using the hotel’s standard email templates, turning missed opportunities into conversions.
“Guests expect a seamless, personalised experience from research to post-stay,” added Doug Tilford, Chief Revenue Officer at Revinate. “Together, we’re helping hotels deliver just that, while shifting share away from OTAs.”
About the Platforms
Triptease offers a data-driven marketing suite including Metasearch, Paid Search, Display Retargeting, Website Personalisation, and Email along with revinate powers over 12,500 hotels with its AI-driven Guest Data Platform and omnichannel booking tools, driving over $17.2 billion in direct revenue.
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