Triptease and Revinate, two leading hotel marketing technology providers, have announced a strategic partnership aimed at helping hotels increase direct bookings, reduce reliance on online travel agencies (OTAs), and enhance guest engagement across the entire booking journey.
The collaboration brings together a suite of complementary, data-driven solutions designed to streamline the complex hotel booking process. As the number of guest touchpoints and communication channels continues to grow, hotels face mounting pressure to deliver seamless, personalised experiences while maintaining profitability. This partnership seeks to address those challenges by combining Triptease’s full-funnel marketing capabilities with Revinate’s omnichannel communication tools.
Charlie Osmond, CEO and Co-founder of Triptease, emphasised the importance of direct bookings in today’s competitive landscape. “The pressure on hotels is relentless, and growing direct bookings is the best way for them to compete; that’s why Triptease exists,” said Osmond. “We’ve been partnering with the team at Revinate for some time to amplify our efforts. Now we’re delighted to be taking our collaboration to the next stage, and excited to work more closely together on solutions that drive revenue for hotels and create long-term guest loyalty.”
One of the key advantages of the partnership is the enhanced use of first-party data. Triptease captures email addresses during the booking process, particularly when guests abandon bookings or encounter unavailable dates. This data is then passed to Revinate, which enables hotels to re-engage those prospects using personalised email templates, increasing the likelihood of conversion.
Doug Tilford, Chief Revenue Officer of Revinate, highlighted the evolving expectations of hotel guests. “The modern hotel guest expects a seamless, personalised experience from initial research through post-stay engagement,” said Tilford. “Our partnership with Triptease brings together powerful guest acquisition with an omnichannel direct booking platform across email, text and voice, providing hotels with the support they need to compete effectively in today’s digital marketplace. Together, we’re helping hotels build direct booking strategies that deliver results.”
Triptease, known for pioneering the Direct Booking Movement, offers a Data Marketing Platform tailored specifically for hotels. Their technology leverages proprietary price, market, and customer data across a range of marketing products, including Metasearch, Paid Search, Display Retargeting, Website Personalisation, and Email, to help hotels build direct guest relationships, reduce cost of sale, and grow revenue.
With this partnership, Triptease and Revinate aim to empower hoteliers with the tools and insights needed to thrive in an increasingly complex digital environment, ultimately driving more direct bookings and fostering lasting guest loyalty.
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