The Zetter Group, known for its distinctive collection of boutique hotels in London, has announced a strategic partnership with MeetingPackage, the global leader in meeting and event space sales automation. This collaboration marks a significant step in The Zetter’s digital transformation journey, aimed at simplifying the booking process for clients while boosting operational efficiency and direct revenue.
A Modern Booking Experience for a Modern Guest
With the hospitality industry increasingly embracing digital tools to meet evolving guest expectations, The Zetter Group is leading the charge in the boutique segment. By integrating MeetingPackage’s platform, the group now offers real-time availability, instant booking, and seamless communication for meeting and event spaces across its properties.
“We decided to work with MeetingPackage to bring some modernity into our booking process, making meeting space reservations at The Zetter a total breeze for our clients,” said Jeremy Daudin MIH, Group Head of Sales and Marketing at The Zetter Group. “It’s fantastic for us too, as it cuts down on the back-and-forth and helps us get more direct bookings. Basically, it’s a win-win that makes everyone’s life easier.”
Efficiency Meets Boutique Charm
The Zetter’s decision to adopt MeetingPackage reflects a broader trend in the industry: the need to balance high-touch service with high-tech solutions. The platform enables the group to automate repetitive tasks, reduce response times, and manage enquiries more effectively, all while preserving the personalised service that defines The Zetter experience.
MeetingPackage’s technology allows The Zetter to:
- Display live inventory and pricing for meeting spaces
- Accept instant bookings through its own website and third-party channels
- Automate RFP handling and reduce manual workload
- Centralise sales and event data for better decision-making
A Shared Vision for Smarter Hospitality
This partnership is part of MeetingPackage’s growing footprint in the boutique and lifestyle hotel sector, where flexibility, speed, and guest-centricity are paramount.
“That’s exactly what we aim to deliver, more direct bookings, less manual work, and a smooth experience for both venues and their customers,” said a MeetingPackage spokesperson. “We’re excited to support The Zetter team on this journey.”
Looking Ahead
As The Zetter Group continues to evolve its offering for modern travellers and event planners, this integration ensures its meeting and event spaces are not only beautifully designed, but also digitally accessible, bookable, and scalable.
The collaboration sets a new standard for how boutique hotels can embrace technology without compromising on charm, creativity, or service.
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