The Sense Experience Resort, a five-star beachfront retreat in Follonica, Tuscany, has announced its strategic partnership with IDeaS, the global leader in hospitality revenue management software. The resort has adopted the IDeaS G3 Revenue Management System (RMS) to drive profitability, streamline operations, and reinforce its positioning in the upper-luxury segment.
Rooted in sensory design and curated local experiences, The Sense is known for its deep connection to nature and refined guest offerings. With the implementation of G3 RMS, the resort aims to enhance forecast accuracy, manage complex inventory mixes, and optimise length-of-stay strategies, all while responding dynamically to seasonal demand shifts.
“Implementing IDeaS G3 RMS has been a turning point for us,” said Francesco Ficcanterri, General Manager and Group Revenue Manager. “It’s replaced guesswork with intelligent automation and predictive insights, allowing us to focus on strategic planning and cross-departmental collaboration.”
From Fragmentation to Clarity
Previously challenged by disparate systems and manual processes, The Sense sought a centralised solution to unify its revenue strategy. G3 RMS now enables:
- Real-time pricing optimisation
- Automated controls like minimum-stay restrictions
- Enhanced distribution efficiency
- Improved RevPAR performance
“Adopting IDeaS has prompted us to rethink how our platforms work together,” added Aizhana Zhantuarov, Director of Sales and Marketing. “It’s helped us align marketing with demand and plan guest experiences based on data, not assumptions.”
A Model for Modern Luxury Hospitality
The partnership reflects a broader shift in luxury hospitality toward data-led decision-making and guest-centric innovation. By integrating commercial and experiential strategies, The Sense is becoming more agile and responsive to market conditions.
“The Sense Experience Resort exemplifies the next generation of luxury hospitality, intentional, personalised, and forward-thinking,” said Michael McCartan, Area VP, EMEA at IDeaS. “We’re proud to support their evolution with a system that brings clarity to complexity.”
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