The hospitality industry is evolving rapidly, and the digital transformation of hotel management is more crucial than ever. With data-driven insights and AI-powered automation, Atomize, a Mews company, is taking Revenue Management Systems (RMS) to the next level by helping hoteliers optimise their pricing and maximise revenue.
Harnessing AI for Smarter Pricing
Every hotel aims to sell every room at the best price and that’s where Atomize excels. With real-time price optimisation, Atomize analyses market demand and competitor pricing 24/7, ensuring dynamic rate adjustments that drive higher profitability.
- Up to 35% higher RevPAR, increasing revenue per available room.
- 37% boost in ADR, while maintaining strong occupancy rates.
- Automated rate adjustments, reducing manual workload by saving 20-30 hours per month per revenue manager.
Key Features of Atomize RMS
Atomize offers intelligent tools that streamline hotel revenue management:
- Autopilot Pricing: Hotels can auto-accept rate recommendations for up to 730 days in advance, eliminating pricing guesswork.
- Future Demand Insights: AI spots market shifts early, helping hotels capture bookings at the optimal rates.
- Multi-Property Management: Revenue teams can centralise pricing strategies across multiple properties in one platform.
Leverage AI on Your Terms
AI-driven revenue management doesn’t mean losing control it means working smarter. Atomize allows hotels to customise pricing strategies based on their business model and market conditions:
- Pricing Controls: Adjust and refine rate algorithms to align with your hotel’s pricing rules.
- Adaptability: Modify price settings quickly to respond to seasonal demand and sudden market changes.
- Restriction Management: Set limits on minimum stay lengths, hurdle rates, and closed-to-arrival restrictions for better profitability.
Boosting Revenue with Smart Insights
Atomize’s AI-driven approach goes beyond room rates—it enhances overall hotel revenue:
- Ancillary Revenue: Factor in guest extras, such as spa packages or in-room dining, to increase total revenue.
- Group Pricing Automation: Offer competitive group rates efficiently, saving time while prioritising high-value bookings.
- Marketing Insights: AI helps hotels maximise the impact of promotions and campaigns by predicting demand surges.
A Competitive Edge with AI Forecasting
Atomize enables hotels to forecast annual, monthly, and daily revenues using AI-driven analytics, providing clear budget strategies and data-backed decision-making.
- Push new rates live 24/7, 365 days a year to stay ahead of competitors.
- Adjust rates dynamically to seize peak-demand opportunities.
- Optimise earnings during high-traffic periods with real-time adjustments.
Hotels worldwide from Eccleston Square Hotel to EMA House have seen transformative results with Atomize, experiencing double-digit revenue growth and streamlined operations.
The Future of Hospitality Revenue Management
With Mews and Atomize, hoteliers can embrace AI without sacrificing control automating price decisions, boosting efficiency, and ultimately maximising revenue in an ever-changing market.
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