The Hotels Network (THN), a leading direct growth platform has launched Swaps, a groundbreaking tool designed to personalise hotel websites by dynamically replacing content based on visitor preferences.
In an era where tailored online experiences are becoming the norm, Swaps introduces a fresh approach to website personalisation. The tool allows hoteliers to automatically update website text and images in real time, ensuring each guest sees content relevant to their needs-whether they are local couples, international families, or business travellers.
What sets Swaps apart is its hospitality-first focus. It is the first targeted content replacement tool specifically designed for the industry, making advanced personalisation accessible to all hotels-without the need for coding skills.
A Step Forward for Hotel Websites
Hoteliers integrating Swaps into their websites will benefit from:
Dynamic Content Replacement: Instantly modify text and images to match visitor behaviours and preferences.
Hospitality-Specific Targeting: Engage specific guest segments, such as solo travellers, couples, or families, with tailored messaging.
Simplicity and Ease of Use: No technical expertise required-hoteliers can create and preview Swaps effortlessly.
Juanjo Rodriguez, Founder of The Hotels Network, explained: “For nearly a decade, we’ve helped hoteliers personalise their websites through targeted messaging and dynamic offers. With Swaps, we’re taking it a step further-allowing hotels to tailor their website’s existing content, creating a more meaningful connection with guests.”
By enhancing engagement and boosting direct bookings, Swaps is set to help hotels stand out in an increasingly competitive market. When used alongside other THN solutions, such as personalised offers and targeted messages, it enables a seamless and highly customised booking journey. For hoteliers looking to elevate their online presence and drive conversions, Swaps represents an exciting new frontier in website personalisation.
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