In an innovative collaboration, The Hotels Network (THN) and Cloudbeds have teamed up to empower hotels worldwide to strengthen their direct booking channels. The strategic partnership combines THN’s advanced personalisation and AI-driven marketing tools with Cloudbeds’ robust hospitality management software, offering hoteliers a powerful new way to enhance guest experiences, streamline operations, and increase direct bookings.
Through this integration, Cloudbeds users now have access to THN’s suite of personalised messaging, real-time price comparison, and predictive analytics tools. Together, these features help hotels tailor each guest’s online experience, fostering stronger relationships and maximising booking conversion rates. By integrating THN’s personalisation tools with Cloudbeds’ comprehensive management capabilities-spanning property management, booking engines, and channel management-hotels can gain a deeper understanding of guest behaviour and preferences. This valuable insight allows them to create a seamless, customised booking journey, which is essential in today’s competitive market.
Sebastien Leitner, VP of Partnerships at Cloudbeds, expressed excitement about the partnership, stating, “This is a significant step forward for our clients. With THN’s innovative tools at their fingertips, Cloudbeds clients can now take their direct booking strategies to the next level, enhancing guest engagement and driving revenue.”
Mercedes Blanco, Chief Partnerships Officer at The Hotels Network, echoed the sentiment, noting, “Joining forces with Cloudbeds was a natural fit. Both of our companies share a commitment to helping hotels succeed through cutting-edge technology. Together, we’re giving hotels the tools to stand out in a competitive industry, building guest loyalty while boosting direct bookings.”
Both companies are highly regarded in the hospitality industry, recently securing top rankings in the 2024 HotelTechAwards-THN as the Best Direct Booking Tool and Cloudbeds as the Best Hotel Management System. This recognition underscores their mutual dedication to delivering industry-leading solutions that drive results for hotels.
The integration is now live globally, making it accessible to hotels everywhere. This partnership offers a new standard for hotel direct booking strategies, enabling hotels to optimise guest engagement, simplify their operations, and maximise direct revenue-a powerful combination that’s sure to benefit hoteliers worldwide.
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