Tambourine, a global leader in hospitality marketing technology, has announced the launch of Encore, a newly redesigned booking engine experience under its Reserv by Tambourine platform. This marks a pivotal evolution in hotel ecommerce, offering guests a frictionless, mobile-first booking journey and hoteliers a powerful tool for conversion optimisation.
Encore is the first major release since Tambourine’s acquisition of ReservHotel in August 2024. The redesign reflects Tambourine’s bold vision to reimagine the hotel booking experience, blending aesthetic clarity with high-performance functionality.
“Encore is more than a design update, it’s a statement about where hotel ecommerce is going,” said Rafael Cardozo, CEO of Tambourine. “We’ve seamlessly paired form with function to create a booking experience that is frictionless at every step.”
A New Standard in Booking Experience
User-Centric Design- Encore introduces a sleek, modern interface with simplified colour palettes and intuitive navigation. Guests benefit from smarter room layouts, mobile-first optimisation, and distraction-free design that guides them seamlessly from search to checkout.
Performance and Accessibility- With faster load times, improved backend responsiveness, and guaranteed accessibility compliance, Encore ensures a smooth experience across devices. Hotels are fully indemnified, offering peace of mind alongside performance.
Conversion-Driven Features- Encore’s nested multi-rate layout, dynamic upsell modules, and simplified checkout process are designed to boost direct bookings. Revamped confirmation pages and post-booking emails further enhance guest engagement.
Built-In Optimisation Tools- The platform includes UX monitoring for rage clicks and scroll depth, A/B layout testing, and continuous content optimisation, giving hoteliers the tools to refine and elevate their booking funnels in real time.
Rollout Timeline
Encore will be available to existing Tambourine clients in Q3 and Q4 of 2025, representing a major leap forward in the company’s commitment to innovation, usability, and revenue performance.
With Encore, Tambourine continues to redefine the digital guest journey, setting a new benchmark for hotel ecommerce in an increasingly mobile and experience-driven market.
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