Tambourine, a global leader in hospitality marketing technology, has announced the acquisition of ReservHotel, a leading hotel reservation platform serving the Caribbean and Latin America (CALA). With this move, Tambourine aims to bring the best booking engine technology to its hotel partners across North America.
A New Era for Hotel Bookings
For the past decade, Tambourine has revolutionised hotel websites by combining beauty, simplicity, and performance without upfront fees or term contracts. Now, the company is expanding its vision by redesigning the entire path to purchase, ensuring a seamless experience from discovery to booking.
“At Tambourine, great design is more than aesthetics, it’s about removing friction,” said Rafael Cardozo, CEO of Tambourine. “With ReservHotel’s proven reservation technology, we are reimagining how guests book their stays that are made beautifully, intelligently, and end-to-end.”
What This Acquisition Signifies
Following the acquisition:
- Tambourine clients now have access to best booking technology, including hotel + air packaging, a dedicated reservations call centre, and expert support.
- ReservHotel clients gain access to Tambourine’s full suite of marketing tools, including high-converting, custom-designed websites.
Strengthening Leadership
Luis Barberi, CEO of ReservHotel, will join Tambourine’s leadership team as Chief Reservations Systems Officer. He will oversee reservation technology and continue developing the reservations product line.
“Like Tambourine, ReservHotel has been trusted in the industry for over 30 years, powering over 500 of the world’s most respected hotels,” said Barberi. “Bringing these two companies together is incredibly exciting.”
A Bold Move for the Hospitality Industry
Finalised in August 2024, the acquisition marks a significant step in Tambourine’s ongoing commitment to transforming hospitality marketing and technology. ReservHotel’s Cancun offices will remain operational, ensuring continued call centre support for key accounts in Mexico. Additionally, ReservHotel has been rebranded as ‘Reserv by Tambourine’.
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