Sonnenalp Vail, the luxury alpine resort and a distinguished member of the Leading Hotels of the World, has teamed up with ROH, the hospitality industry’s first comprehensive payments and revenue management platform, to modernise its payment processing system and drive increased profitability.
ROH’s platform is specifically designed to optimise hotel revenue and streamline operational tasks. By consolidating sales, payments, and financial management into a single, automated system, ROH enhances productivity for hotel teams, allowing them to focus on guest experience rather than routine transactions. For Sonnenalp Vail, this new partnership means more efficient operations and less time spent on administrative tasks.
“Bookings aren’t just a one-size-fits-all process; each client brings unique budgets, timelines, and needs,” says Jess Conroy, CEO and Founder of ROH. “Our platform acts as a true partner, automating payments to ensure every transaction is handled seamlessly. Before, Sonnenalp Vail’s team would have to manually track payments, reach out to clients individually, and manage invoices by hand. Now, they can send a single payment link with each booking, ensuring everything stays on schedule. We’re thrilled to help Sonnenalp reclaim those valuable hours so their teams can focus on delivering the extraordinary experiences they’re known for.”
Sonnenalp Vail’s upscale amenities include 5,000 square feet of versatile meeting and event spaces, 127 guest rooms and suites that capture Bavarian charm, six unique dining settings, and a focus on health and wellness with a European-inspired spa. The resort also offers luxury ski concierge services, exclusive seasonal activities, and a championship 18-hole golf course.
The collaboration with ROH not only improves financial workflow but underscores Sonnenalp Vail’s commitment to enhancing guest satisfaction through efficient service and seamless booking experiences.
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