Sonesta International Hotels Corporation has teamed up with Thynk to modernise and enhance its Global Sales Organisation (GSO), marking a significant step in the future of hospitality sales.

As one of the fastest-growing hotel brands boasting over 100,000 guest rooms across nine countries. Sonesta is leveraging Thynk’s cutting-edge sales automation platform, powered by Salesforce, to streamline operations, improve efficiency, and deliver stronger customer relationships.

Thynk Innovating the Sales Game 

This collaboration enables Sonesta’s global sales professionals to automate repetitive tasks, freeing up time for personalised interactions that enhance customer satisfaction and engagement. By integrating clean, customer-centric data and structured account plans, Thynk’s platform supports Sonesta’s unique operating procedures while seamlessly fitting into existing workflows.

Garine Ferejian-Mayo, Chief Commercial Officer at Sonesta, shared her enthusiasm for the partnership, stating, “Sales automation frees up the time of our teams from repetitive manual tasks, so they can focus on the human touch. Clean customer-centric data, including account plans, drives personalised customer relationships. The solution is easy to configure and thorough; it has been customised to match our standard operating procedures. It is flexible and will evolve with our go-to-market.”

Additionally, Thynk’s open API and easy integration capabilities provide Sonesta with flexibility, allowing the organisation to quickly adapt to market changes and optimise its commercial strategies for sustained growth.

Looking Forward to the Future

Thynk’s commitment to seamless onboarding and operational efficiency ensures a smooth transformation for Sonesta, setting the stage for long-term success. As Sonesta continues to expand, Thynk remains a trusted technology partner in empowering its sales teams to achieve exceptional performance.

This partnership represents a new era of innovation in hospitality sales, where technology-driven solutions unlock greater efficiency, improved customer experiences, and stronger business relationships. Let me know if you’d like further refinements.