Sofitel, the pioneer of French luxury hospitality, has announced a global partnership with renowned acoustic engineering firm Devialet to introduce immersive soundscapes across its properties. This collaboration marks a significant evolution in Sofitel’s commitment to sensorial excellence, adding sound to its signature rituals of candlelight and scent.
Craftsmanship Meets Innovation
Rooted in a shared devotion to French artistry and emotional resonance, the partnership brings together Sofitel’s refined ambience and Devialet’s cutting-edge acoustic technology. The goal: to elevate everyday moments into memorable experiences through the power of sound.
Global Rollout Begins Devialet’s distinctive speakers are already enhancing guest stays in Sofitel hotels across France, Poland, and the United Arab Emirates. All new Sofitel properties worldwide will be equipped with these speakers in guest rooms and select public spaces, offering rich, multidimensional audio that complements the brand’s curated environment.
L’Essence de Sofitel, a blend of white rose, jasmine, and patchouli. The addition of sound completes this immersive experience, creating emotionally tuned and atmospherically rich spaces.
Curated Soundscapes for Every Moment In public areas, Devialet has crafted bespoke playlists that guide guests through a progression of moods, from tranquil mornings to vibrant evenings. In guest rooms, speakers offer mood-reflective playlists and the flexibility for guests to connect their own devices, allowing for personalised sound journeys.
Leadership Perspectives Nicolas Gronier, VP of Global Marketing for Sofitel, emphasised the brand’s sensory philosophy: “We magnify simple pleasures and it starts with the senses, now sound with Devialet.” Jacques Demont, CEO of Devialet, added, “Sound is a powerful vehicle for emotion. Together, we are reinventing hospitality by infusing it with a powerful sensory dimension.”
The Candle Experience: A Festive Immersion. The partnership will also feature in Sofitel’s upcoming Candle Experience, a limited-edition in-room offering that blends light, scent, and sound for a festive, emotionally resonant stay.
Looking Ahead, Sofitel’s immersive sound experiences will debut in select flagship properties, with further rollouts planned through 2025 and beyond. This initiative reaffirms Sofitel’s position at the forefront of luxury hospitality, where every detail is meticulously designed to delight the senses and foster a deeper emotional connection.
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