SOCIO, the latest urban lifestyle brand from The Lux Collective, is making its Middle East debut with the signing of SOCIO By The Lux Collective in Sultan Haitham City, Oman. The development, announced in partnership with Adanté Realty at the Oman Real Estate Expo, marks a major step in redefining modern living and hospitality in the region.
A Vision for Contemporary Living
SOCIO has a bold and fresh approach to urban hospitality, blending modern design, purposeful spaces, and community-focused experiences. Designed for global citizens, the Oman project aims to create smart, and sustainable living spaces that cater to residents and travellers seeking a deeper connection to their surroundings.
The SOCIO Oman Project: A New Standard of Living
The development will feature 170 hotel rooms and 219 branded residences, setting a new standard in luxury urban living. The project is designed to honour Omani culture, while offering a modern, sophisticated environment for business and leisure guests alike. With a focus on technology, sustainability, and social spaces, SOCIO provides a versatile living experience where guests can enjoy both privacy and connection.
Expanding Cultural & Global Connections
SOCIO’s expansion into Oman is deeply rooted in cultural heritage, following the recent opening of LUX Marijani in Zanzibar, which shares historical ties with the Sultanate of Oman. This move shows The Lux Collective’s commitment to building a future that merges history, luxury, and innovation, reinforcing its presence in growing global markets.
Strategic Growth and Innovation
As The Lux Collective expands internationally, SOCIO represents a step forward in shaping modern hospitality. Through creative partnerships like the one with Adanté Realty, the brand aims to curate distinctive living experiences, putting people, culture, and sustainability at the forefront.
The launch of SOCIO in Oman signals the beginning of a bold new era in urban lifestyle hospitality, offering dynamic, forward-thinking spaces that celebrate both tradition and modernity.
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