Global hotel technology provider SHR has announced a strategic partnership with Saudico Electronic Systems, a prominent Oracle Hospitality provider in Saudi Arabia, to transform the hotel industry’s approach to customer loyalty. This collaboration aims to empower Saudi hoteliers with cutting-edge technology, enhancing guest experiences and fostering direct bookings in a market poised for rapid growth.
In Saudi Arabia, hotel loyalty programs are still underdeveloped, leaving many properties reliant on Online Travel Agencies (OTAs) despite strong repeat business. Recognising the untapped potential of guest loyalty, Saudi hoteliers are now prioritising the creation of dynamic loyalty programs to reduce OTA dependency and secure more direct bookings.
Through this partnership, SHR will bring its advanced technology suite to the Saudi market, offering tools designed to elevate guest engagement and streamline operations. These include SHR’s Central Reservations System (CRS) for seamless bookings, Customer Relationship Management (CRM) for personalised guest interactions, Revenue Management System (RMS) for optimised pricing, and innovative digital marketing solutions.
By combining SHR’s global expertise with Saudico’s deep understanding of the local market and its Property Management System (PMS) capabilities, the partnership delivers a complete solution to enhance every stage of the guest journey. From the initial booking to post-stay engagement, Saudi hotels will have the tools to offer personalised experiences while driving operational efficiency and boosting revenue.
With Saudi Arabia on track to add 320,000 new hotel rooms by 2030 and aiming to attract 150 million domestic and international tourists annually, the timing couldn’t be better. The partnership provides hotels with the technology needed to capitalise on this surge in tourism and build stronger, long-term relationships with their guests.
“This partnership is an exciting milestone for SHR as we expand into the Middle East,” said Alexander Barder, Senior Director of Business Development at SHR. “We’re thrilled to collaborate with Saudico to bring innovative loyalty solutions to Saudi Arabia. Our goal is to help hotels not just implement technology but build meaningful connections with their guests, enhancing their experiences and fostering sustainable growth.”
Soufyan Al Kabbani, CEO of Saudico Electronic Systems, echoed the enthusiasm: “Partnering with SHR is a game-changer for Saudi hospitality. Their state-of-the-art technology perfectly complements our PMS expertise, enabling hotels to regain control of their guest relationships. Together, we’re equipping Saudi hoteliers with the tools they need to deliver exceptional experiences and maximise the value of guest loyalty.”
As Saudi Arabia continues its transformation into a global tourism hub, the SHR-Saudico partnership positions the country’s hotel industry to thrive. By fostering direct relationships with guests and implementing sophisticated loyalty programs, hotels can reduce reliance on third-party platforms, driving both profitability and guest satisfaction. With this initiative, SHR and Saudico are not just shaping the future of Saudi hospitality-they’re setting a new benchmark for loyalty-driven growth in the region.
Subscribe to our newsletter below