In a significant leap for hotel management, Sabre Hospitality, the technology branch of Sabre Corporation, today introduced ‘SynXis Insights’, a cutting-edge analytics tool set to streamline data-driven decision-making for hoteliers. Aimed at reducing manual tasks and unlocking new revenue opportunities, SynXis Insights empowers hoteliers by offering them direct access to their property’s performance metrics-no middlemen or lengthy waits required.
Unlike traditional systems, where data often resides within the domain of central hotel chains, SynXis Insights puts crucial information directly into the hands of hotel administrators. The tool provides up-to-date, visualised reservation data with insights that allow users to make rapid, well-informed decisions, cutting down the need for time-consuming data compilation.
Sabre Hospitality’s President, Scott Wilson, sees this launch as transformative for the hospitality sector. “This is a major step forward in giving our customers easy, fast access to critical data,” he remarked. “By putting these insights directly into the hands of our users, we’re enabling them to make timely, informed choices that drive revenue and improve overall performance.”
‘SynXis Insights’ offers more than 15 customisable filters, letting hoteliers drill down into specific metrics such as bookings, room nights, revenue, or average daily rate (ADR) with comparative year-over-year views. For Jennifer Morgan, Director of Account Management at HotelREZ, this level of clarity has already proven invaluable. “It’s just what we needed-clear and concise data that we can easily use for strategic planning,” she shared, highlighting how it has streamlined HotelREZ’s operational decision-making.
The tool’s six dashboards-Channel Performance, Lead Time Insights, Performance Overview, Rate/Room Performance, Time of Booking Insights, and Travel Agent Performance-help hoteliers visualise customer trends from various data sources, including SynXis Booking Engine and GDS. Built as part of Sabre’s ongoing partnership with Google, SynXis Insights leverages Google Cloud’s data and analytics capabilities to provide an unprecedented look into past and future customer behaviours.
According to Hannah Garcia, Director of Product Management at Sabre Hospitality, this release is the culmination of years of research and collaboration with hotel brands. “Our early adopters, including HotelREZ, Hard Rock Hotels, and COHO Res, have been instrumental in shaping this solution. We listened closely to their needs, iterated, and tested extensively to ensure SynXis Insights not only delivers valuable insights but also the security and scalability our clients require,” she said.
Looking ahead, Sabre’s vision for 2025 and beyond will see further enhancements to SynXis Insights, including expanded reporting capabilities and additional data sources. Sabre also plans to enhance integration with its GDS Media and Digital Marketing services, underscoring a commitment to continual innovation within the hospitality industry. Through these tools, Sabre aims to help its clients navigate the evolving demands of modern travellers, optimise their strategies, and ultimately boost their bottom line.
With SynXis Insights, Sabre has taken another big step in helping hoteliers stay ahead of the curve, equipped with the insights needed to thrive in a data-driven world.
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