In a strategic move to strengthen the hotel technology landscape across the Middle East and Africa, Sabre Hospitality, a division of Sabre Corporation, has announced a partnership with BookLogic, a prominent hotel and travel technology provider known for driving accommodation revenues and profitability. The partnership, which is set to transform the global distribution capabilities of both companies, will initially focus on key growth regions like the UAE, Saudi Arabia, Qatar, and Turkey. By leveraging each other’s strengths, the collaboration aims to offer enhanced tools and resources to independent hotels and small hotel groups in these markets, enabling them to thrive in an increasingly competitive landscape.
With the initial goal of connecting up to 1,200 hotels from BookLogic’s portfolio to Sabre’s leading Global Distribution Systems (GDS) and Internet Distribution Systems (IDS), the partnership will later expand to integrate with online travel agencies (OTAs) and BookLogic’s broader distribution network. This phased approach allows for flexibility and scalability, ultimately providing hoteliers with a comprehensive ecosystem for managing operations, optimising guest engagement, and streamlining distribution.
Frank Trampert, Senior Vice President and Global Managing Director at Sabre Hospitality, emphasised the benefits for hoteliers in the MEA region. “This partnership with BookLogic opens new doors for independent hotels in markets like the UAE, Saudi Arabia, and Turkey. By combining our technology and expertise, we’re helping these hotels unlock fresh opportunities and improve operational efficiency in a fast-evolving market.”
Central to this collaboration is Sabre’s SynXis Retailing platform, a powerful tool that connects hotels to over 600 distribution channels globally, providing a cloud-based foundation that streamlines operations and enhances insights across channels. SynXis, together with BookLogic’s platform, equips hotels with expanded market reach and operational tools that facilitate everything from revenue optimisation to guest experience management.
Oral Yigitkus, the Founder of BookLogic, spoke of the partnership’s potential. “This collaboration with Sabre represents a natural alignment of our strengths. By integrating with the SynXis platform, we’re empowering hotels to maximise revenue and enhance sales and marketing reach. We understand the unique needs of independent hotels, and combining our experience with Sabre’s technology gives our clients a powerful system that’s built for growth.”
The alliance between Sabre and BookLogic also underscores their shared focus on co-investing in the region, providing tailored services in local languages and addressing the specific needs of MEA hoteliers. The collaboration is designed with two-way integration and APIs that give hoteliers the flexibility to manage connectivity across multiple channels with ease, allowing for more personalised guest interactions and optimised revenue.
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