In an innovative step to boost guest convenience, S Hotels & Resorts has rolled out a WeChat booking engine for its SAii hotel brand. This advancement signifies a major leap in catering to the preferences of tech-savvy Chinese travellers.
S Hotels & Resorts, a rapidly expanding luxury hotel group, manages 38 hotels in premier global destinations, from Fiji’s scenic islands to the UK’s historic landscapes. Recognising the growing significance of the Chinese market, the team at S Hotels & Resorts aimed for seamless integration with popular Chinese social media platforms for their SAii hotel portfolio.
The WeChat Booking Engine, powered by Shiji Distribution Solutions, provides a user-friendly interface, making the booking process more straightforward and efficient.
“We are thrilled to offer our guests a streamlined booking experience through the WeChat booking engine,” said Thom Dirkse, Director of Digital Marketing at S Hotels & Resorts. “By leveraging Shiji’s innovative technology, we are not only meeting the evolving needs of our Chinese guests but also staying ahead in the competitive hospitality industry.”
Shiji is a multinational technology company offering a wide range of software solutions and services for the hospitality, food service, retail, and entertainment industries. Their expertise spans hospitality technology platforms, hotel property management solutions, food and beverage systems, payment gateways, and online distribution.
The new WeChat booking engine complements S Hotels’ presence on other social media platforms such as Little Red Book, Weibo, WeChat Official Account, and Douyin. This integration significantly broadens S Hotels & Resorts’ reach, strengthening their connection with Chinese travellers who increasingly use mobile platforms for travel planning and booking.
“S Hotels & Resorts’ adoption of the WeChat Booking Engine demonstrates their commitment to innovation and guest satisfaction,” said Natalie Kimball, Vice President of Strategic Accounts for Americas and EMEA at Shiji Distribution Solutions. “We are proud to support their efforts in providing seamless experiences for Chinese travellers and look forward to continuing our partnership to drive further success.”
This partnership between Shiji and S Hotels & Resorts reflects a wider trend in the hospitality industry, where technology plays a vital role in meeting guests’ evolving demands. Together, Shiji and S Hotels & Resorts are shaping the future of hospitality, creating unforgettable experiences for travellers around the world.
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