RoomPriceGenie, a leading provider of revenue management systems (RMS) for independent hotels and groups, has secured a $75 million (£59 million) investment from private equity firm Five Elms Capital. The funding will fuel the company’s international expansion and enhance its already award-winning platform.
As part of this next phase of growth, Chas Scarantino, an experienced technology executive, has been appointed as CEO. Co-founder and current CEO Ari Andricopoulos will transition into the role of Chief Strategy Officer (CSO), focusing on product innovation and strategic partnerships.
Bringing Smart Revenue Management to Independent Hotels
Despite the increasing sophistication of hotel pricing strategies, research from Skift suggests that only 10% of hoteliers use a dedicated RMS, with adoption traditionally leaning towards larger chains. RoomPriceGenie, founded in 2017, has been on a mission to make automated pricing accessible and intuitive for independent properties.
“While we’ve grown and expanded our functionality, our core philosophy of simplicity and efficacy remains,” said Andricopoulos. “With our new OpenAPI PMS integration and investment from Five Elms Capital, combined with Chas’ leadership, we’re positioned to help more independent hotels and groups maximise revenue through automated pricing technology.”
A Fast-Growing Global Business
With nearly 100 employees and 3,000 hotel clients across 65 countries, RoomPriceGenie has achieved rapid growth while maintaining profitability-something many hospitality tech firms struggle to balance. Its industry impact has not gone unnoticed. The company has earned multiple top rankings in the HotelTechAwards, securing second place for ‘Best Revenue Management System (RMS)’ and third place for ‘Best Place to Work’ for two consecutive years. In 2025, it was also named the 7th ‘Most Recommended Solution’ across all hotel technology categories.
New Leadership and a Focus on Innovation
Five Elms Capital sees RoomPriceGenie as a category leader in revenue management, both technologically and operationally. “The launch of RoomPriceGenie’s OpenAPI-the first revenue management system integration of its kind-underscores the team’s commitment to innovation,” said Ryan Mandl, Partner at Five Elms Capital. “We are excited to support the company as it continues to scale.”
New CEO Chas Scarantino brings a wealth of experience in building and scaling technology firms globally, having led expansion efforts across the United States, the UK, Israel, Japan, and Australia. “My passion is scaling teams, developing talent, and fostering a culture that drives both innovation and execution,” said Scarantino. “RoomPriceGenie has built an outstanding platform and a deeply committed team. The company has already positioned itself as the best RMS for independent hotels and a forward-thinking integration partner for PMS providers. I’m excited to build on this success while preserving the unique Genie Culture that makes RoomPriceGenie exceptional.”
With fresh investment, a growing global footprint, and a leadership team focused on innovation, RoomPriceGenie is set to empower more independent hoteliers with cutting-edge revenue management tools-without the complexity.
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