Roibos, an innovative distribution marketplace, has partnered with Shiji Horizon Distribution, a global leader in hospitality technology, to drive digital transformation in the hotel industry. This strategic partnership aims to deliver advanced, secure, and scalable tools that optimise hotel operations and boost efficiency through improved global connectivity.
Changing Hotel Distribution
The partnership highlights Roibos’ ability to link hotels with a distribution network, enabling seamless integration across global platforms. Together, Roibos and Shiji are committed to redefining hotel distribution by developing cutting-edge solutions that streamline operations and elevate hotels’ competitive positioning in the digital market.
Natalie Kimball, Vice President of Strategic Accounts for Americas and EMEA at Shiji Horizon Distribution, stated: “This partnership strengthens our ability to deliver sophisticated technology solutions that enhance hotel distribution strategies. Roibos shares our dedication to advancing hotel technology, and together we are raising the industry standard for connectivity and operational efficiency.”
A Vision for Hospitality Innovation
Shiji Group, with over 20 years of IT development expertise, has been at the forefront of technological advancements in the hospitality sector. By partnering with Roibos, the companies aim to strengthen distribution technology to create unified platforms designed to modern hotel needs. This collaboration offers hotels a streamlined approach to managing distribution and operations while boosting their competitiveness in an evolving market.
Patricia Rosselló, CEO of Roibos, remarked: “Our partnership with Shiji is a significant step in redefining hotel technology. By integrating our solutions, we are delivering a fully connected distribution marketplace that maximises revenue potential and operational efficiency. We are excited to shape the future of hospitality together.”
What This Partnership Means for Hotels
Hotels that collaborate with Shiji and Roibos gain access to an advanced distribution ecosystem, ensuring smooth integration and operational optimisation. Roibos will extend its innovative marketplace services to hotels already using Shiji’s technologies, offering a comprehensive and efficient solution for managing connectivity and operations.
This partnership promises to transform the hospitality industry by equipping hotels with tools designed to address modern challenges, improve efficiency, and position properties at the highly competitive global market.
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